Follow Us!
Categories
Archives
Tags
Ben Bradley Brett Wallace Brian Carroll business CRM CSO Insights DemandGen Report Digg Digital Body Language Direct Marketing Association Eloqua eMarketer Facebook Follow the Lead Forrester Research FreshContacts Genius.com Google HubSpot IBM Intel InTouch iPad Jill Konrath Lee Salz LinkedIn Macon Raine McGraw-Hill Microsoft NFL ROI sales sales 2.0 Sales Architects Salesforce.com Sales Lead Management Association Sam Zales social media Steve Martin The Wall Street Journal Twitter Worldata YouTube ZoomInfo ZoomInfo Pro
Tag Archives: Facebook
Marketing automation is Job One among b2b companies. Or not. Twenty-one percent of b2b marketers said their marketing automation software is fully implemented while 37% said their marketing automation software is partially implemented, according to “MarketingSherpa’s 2011 B2B Marketing Benchmark … Continue reading
“The Social Network,” about the founding of Facebook, picked up the Oscar for Best Writing (Adapted Screenplay) and also won for Film Editing and Best Original Score. The movie will probably get a surge in sales at the box office, but … Continue reading
Posted in Social Media Marketing
Tagged CPM, Facebook, Facebook for Dummies, Media Equivalent Value, yahoo, YouTube
|
Leave a comment
As b2b sales reps budget for 2011, sales expert and author Steve Martin discussed Big Picture items in store for next year and their sales implications: Consolidation on steroids: Martin points to a slew of major deals this year – … Continue reading
In what might raise a few eyebrows, top managers check their personal e-mail (90%) slightly more often than their corporate e-mail (89%), according to a recent study. That’s on top of regularly checking Facebook (55%), Twitter (40%) and blogs (23%) . … Continue reading
Wither email marketing? Web users spent an average of 4.6 hours a week on social sites in September, compared with 4.4 hours on email, according to the recently released TNS “Digital Life” survey. While still a workhorse for b2b companies, … Continue reading
Posted in Email Marketing
Tagged Constant Contact, email marketing, Eric Groves, Facebook, TNS Digital Life survey, tweet, Twitter
|
Leave a comment
Online video has, in a relatively short period, become de rigueur among many b-to-b companies’ websites. Indeed, nearly 60% of brand managers said they plan to invest more in online video in the next 12 months, according to the Online … Continue reading
In a follow-up to our previous post, ‘Sales-leader jobs: 7 must-ask interview questions,’ today we turn the tables and list what we think are the most salient questions sales reps should ask prospective employers and/or sales agencies during the beginning … Continue reading
If you fill a glass with water, is the glass half-empty or half-full? Sure, social-media channels offer b-to-b sales and marketing executives with the opportunity to engage with individuals who are visiting their Web sites and otherwise might not be … Continue reading
Posted in Lead Generation
Tagged eMarketer, Facebook, IBM, IBM.com, LeadForce1, LinkedIn, Nicole Perrin, Twitter, Wikipedia
|
2 Comments
We haven’t been shy about touting the benefits of social media for b-to-b sales and marketing executives. However, we’re well aware of the potential pitfalls of using Facebook, Flickr, Twitter et al. as sales vehicles, and how, used incorrectly, social … Continue reading
Follow Us!
