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Tag Archives: eMarketer
More than 91% of companies worldwide reported that increasing new customer acquisition was one of their top strategic marketing objectives for 2010, according to a new study. The “2010 Lead Generation Optimization Key Trends Analysis,” which was released earlier this … Continue reading
If you fill a glass with water, is the glass half-empty or half-full? Sure, social-media channels offer b-to-b sales and marketing executives with the opportunity to engage with individuals who are visiting their Web sites and otherwise might not be … Continue reading
Posted in Lead Generation
Tagged eMarketer, Facebook, IBM, IBM.com, LeadForce1, LinkedIn, Nicole Perrin, Twitter, Wikipedia
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2 Comments
There seems to be a growing consensus that unless senior managers pick up their sales and marketing VPs by the lapels and tell them to aggressively pursue a social-marketing strategy that can tie back to goals and objectives, companies will continue … Continue reading
Posted in Social Media Marketing
Tagged consumer-oriented marketers, eMarketer, Forrester Research, ROI, social media, White Horse
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1 Comment
Recent changes at Facebook designed to allow users to open up their connections throughout the Web are sparking questions about privacy concerns. The changes, which were announced by last week at F8, include “like” buttons that users can click to instantly share … Continue reading
It could be another element to help break down some of the resistance swirling around b-to-b sales and marketing executives toward social media: a new report showing that pull marketing tactics, such as search, blogs and social-media tools, generate cheaper leads … Continue reading
Posted in Social Media Marketing
Tagged eMarketer, HubSpot, LinkedIn, “2010 State of Inbound Marketing”
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1 Comment
Here’s a sobering bit of information as the new year beckons: Small businesses are set to ramp up their spending on social media marketing, but research on its effectiveness has been mixed, according to a new report by Citibank (per eMarketer). Considering … Continue reading
With the proliferation of hand-held cameras, everybody and their brother is a director. That’s fine. We’re all entitled to indulge our inner Scorsese (whether the final cut should be for public consumption is another story). However, producing online video to push product … Continue reading
Posted in Inbound Marketing
Tagged eMarketer, GE Plastics, Getty Images, Insight Media, Navistar, Pella Windows, Post Meridian, Russell Riendeau, Sara Lee, The East Wing Group
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