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Tag Archives: Eloqua
File another one under, ‘We’re all media companies now.’ The Direct Marketing Association’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. Videos clips on the EEC channel … Continue reading
BtoB Roundtable Discussion: Switching Marketing From Mono To Surround Sound In our efforts to diversify the content of Follow the Lead, today we present our first podcast. The podcast, in partnership with DemandGen Report, is the first of what we … Continue reading
Posted in Social Media Marketing
Tagged Clara Shih, DemandGen Report, Digital Body Language, Eloqua, Hearsay Labs, Salesforce.com, Steven Woods
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2 Comments
Guest Blog | Steven Woods There seems to be a bit of schizophrenia in b-to-b marketing these days. The excitement and interest in social media, and all it can do, is palpable. However, the number of companies that are making … Continue reading
Posted in Social Media Marketing
Tagged CTO, Digital Body Language, Eloqua, Facebook, flywheel pattern, Google, social media, Steven Woods, Twitter
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9 Comments
It was still dark when we awoke Thursday to catch an early morning seminar titled, A Brave New World - Responding to Shifts in the Selling/Buying Model. With yet another Nor’easter about to bear down on Manhattan, it would have been … Continue reading
Posted in Social Media Marketing
Tagged Bing, Debbie Qagish, Digital Body Language, Eloqua, Facebook, Google, Greg Alexander, Making the Number, Oracle, Sales Benchmark Index, Steve Woods, The Pedowitz Group, Twitter, WFAN
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8 Comments
The season for professional sports teams runs several months, give or take, while baseball (read: Hot Stove League) has an interminable quality. Indeed, for sales and marketing executives working for any of the four major sports leagues (NBA, NFL, NHL and MLB) these days, keeping … Continue reading
Posted in Lead Generation
Tagged Eloqua, MLB, NBA, NFL, NHL, Philadelphia 76ers, Philadelphia Flyers, Sacrametno Kings, Siemens, Sybase
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