Tag Archives: Direct Marketing Association

The Sweet Spot: Kimmel seeks to expand the DMA’s terrain

Posted on October 6, 2010 by Matthew Schwartz

Larry Kimmel, who in the summer took charge as CEO of the Direct Marketing Association, buys into the notion that sales and marketing executives have to break down the silos if they expect to succeed in a Web 2.0 world. … Continue reading →

Posted in Social Media Marketing | Tagged , , , , | Leave a comment

Social media spending up; still tiny portion of the marketing budget

Posted on September 7, 2010 by Matthew Schwartz

It’s white-hot. It’s sexy. A feature film about the founder of Facebook is coming soon to a theater near you. Social media is all the rage, yet businesses are still trying to figure out how to make money from it. … Continue reading →

Posted in Social Media Marketing | Tagged , , , , , | 1 Comment

DMA YouTube channel focuses on best e-mail practices

Posted on July 29, 2010 by Matthew Schwartz

File another one under, ‘We’re all media companies now.’ The Direct Marketing Association’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. Videos clips on the EEC channel … Continue reading →

Posted in B2B Sales Lead Gen | Tagged , , , , , , , , , , , | 4 Comments

Pivot in marketing means more personalized messaging

Posted on June 16, 2010 by Matthew Schwartz

“The future of marketing will be more like the past than you could ever imagine.” – Ted Levitt In the classic comedy “Broadway Danny Rose,” theatrical agent Danny Rose (Woody Allen) explains to a prospect his life-long approach to serving … Continue reading →

Posted in Social Media Marketing | Tagged , , , , , , | 5 Comments