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Tag Archives: DemandGen Report
“Maybe you had too much too fast, or just overplayed your part.” – Robert Hunter Despite the constant chatter in b2b sales and marketing departments about the importance of marketing automation to drive revenue, the adoption rate of such programs … Continue reading
Guilty: Washing our hands of data hygiene Data hygiene. It seems like everyone in the b-to-b sales-and-marketing chain wants to wash their hands of it. Everyone is responsible, and no one responsible. It’s a chronic problem for b-to-b sales organizations … Continue reading
Posted in Best Practices
Tagged Ben Bradley, Coley Perry, data hygiene, DemandGen Report, Follow the Lead, Get Me The Right Job!
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BtoB Roundtable Discussion: Switching Marketing From Mono To Surround Sound In our efforts to diversify the content of Follow the Lead, today we present our first podcast. The podcast, in partnership with DemandGen Report, is the first of what we … Continue reading
Posted in Social Media Marketing
Tagged Clara Shih, DemandGen Report, Digital Body Language, Eloqua, Hearsay Labs, Salesforce.com, Steven Woods
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While 88% of business technology professionals are using social media for business decision-making, marketers need to better understand buyers’ social behavior, according to a new report. The study, titled “Insights into 2010 B2B Marketing Budgets and Tactics Mix,” was conducted … Continue reading
We may be well into spring but this reminds us of that winter ritual, Groundhog Day. Nearly 65% of b-to-b marketers cannot track ROI, while 58% do not qualify inquiries prior to lead distribution, according to a study released this … Continue reading
Posted in B2B Sales Lead Gen
Tagged DemandGen Report, Excel, Sales Lead Management Association
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I read the news today oh, boy: A new survey showing that even high-performing marketers are struggling with sales and marketing alignment and having a tough time creating enough compelling content for their marketing campaigns. The survey, the Executive Benchmark … Continue reading
We can forgive b-to-b sales and marketing executives for being skeptical about doing a deep dive into social media. The lack of ROI (not to mention the constant hype) has prevented many companies from investing real money into social networks. … Continue reading
Posted in Social Media Marketing
Tagged BtoB Buyer Transformation Survey, Compete.com, DemandGen Report, Facebook, Gigya, Google, MySpace, TechCrunch, Twitter, yahoo
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We recently caught up with Andrew Gaffney, editor and publisher of DemandGen Report, to get a better handle on what Gaffney refers to as the “reverse engineering” of the sales funnel. In the old days (oh, about three years ago), sales executives … Continue reading
Posted in Lead Generation
Tagged BtoB Transformation Study, DemandGen Report, reverse engineering, social networks
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