Tag Archives: Datran Media

DMA YouTube channel focuses on best e-mail practices

Posted on July 29, 2010 by dcoleman

File another one under, ‘We’re all media companies now.’ The Direct Marketing Association’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. Videos clips on the EEC channel … Continue reading →

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The crutch of e-mail campaigns

Posted on November 19, 2009 by dcoleman

E-mail, which is well into its teens, is still viewed as a cheap, yet effective marketing channel. But as the medium starts to mature, sales and marketing teams may have to ramp up spending on their e-mail programs in order … Continue reading →

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