Tag Archives: CRM

Making the link between CRM and success less elusive

Posted on February 24, 2011 by dcoleman

Despite becoming the norm in the last few years, marketing automation still hasn’t provided the returns b2b companies thought they had bargained for. “The promise of automation still seems to elude us,” said Denis Pombriant founder and principal analyst at … Continue reading →

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Sales and marketing alignment: A legitimate debate or more lip motion?

Posted on February 9, 2011 by dcoleman

Is the debate between sales and marketing alignment the b2b industry’s version of Waiting for Godot? If you think about it, the debate is rather Beckett-esque. Two folks wandering through the desert, waiting expectantly for someone named Godot to arrive. Vladimir … Continue reading →

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Q&A: Capitalizing on trade shows

Posted on January 11, 2011 by dcoleman

John Hasbrouck is founder and president of NewLeads, which provides custom integrated software for companies seeking to boost the quality of the leads they gather from trade shows. He spoke with FTL about how b2b sales execs can take better … Continue reading →

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