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Tag Archives: CRM
Despite becoming the norm in the last few years, marketing automation still hasn’t provided the returns b2b companies thought they had bargained for. “The promise of automation still seems to elude us,” said Denis Pombriant founder and principal analyst at … Continue reading
Is the debate between sales and marketing alignment the b2b industry’s version of Waiting for Godot? If you think about it, the debate is rather Beckett-esque. Two folks wandering through the desert, waiting expectantly for someone named Godot to arrive. Vladimir … Continue reading
Posted in B2B Sales Lead Gen
Tagged Ben Bradley, CRM, marketing automation, Samuel Beckett, Vladimir and Estragon
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John Hasbrouck is founder and president of NewLeads, which provides custom integrated software for companies seeking to boost the quality of the leads they gather from trade shows. He spoke with FTL about how b2b sales execs can take better … Continue reading
Posted in B2B Sales Lead Gen
Tagged CRM, Follow the Lead, iPad, John Hasbrouck, NewLeads
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Brian Snider, The GRI Marketing Group When Brian Snider, president and chief creative officer of The GRI Marketing Group, wrote a blog last summer advising clients on how to survive and retool during the economic downturn, the piece generated more … Continue reading
Posted in Social Media Marketing
Tagged Brian Snider, CRM, Dow Jones & Co., LinkedIn, McGraw-Hill Cos., Pitney Bowes, social media, The GRI Marketing Group
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There are some things that take on a permanent quality. Think Seinfeld episodes airing on a local TV station late at night or Brett Favre scrambling – somewhere, anywhere – to toss another touchdown. We might add marketers’ inability to track ROI … Continue reading
Posted in B2B Sales Lead Gen
Tagged Brett Favre, CRM, James W.Obermayer, Mark Twain, ROI, Seinfeld, SLMA, The Velos Group
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As 2009 winds down – and 2010 riding in on a wave of uncertainty – it’s probably a good time to take stock of ZoomInfo’s blog, Follow the Lead, which was introduced last summer with the aim of helping sales … Continue reading
Posted in B2B Sales Lead Gen
Tagged CRM, Digg, Edward Irving Koch, Facebook, Follow the Lead, Forbes.com, Mike Schaffner, social media, Twitter, Valve and Measurement group, WebProNews, ZoomInfo
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Here’s a refresher for b-to-b sales reps on how to find people and companies via online search. The ZoomInfo and Salesforce.com Integration webinar, which ran on Tuesday, features best practices on how to meld ZoomInfo content with Salesforce.com’s applications. It also includes … Continue reading
Posted in B2B Sales Lead Gen, ZoomInfo News
Tagged CRM, integration, marketing, sales, salesforce, Salesforce.com, training, ZoomInfo
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Guest Blog | Ben Bradley A prospect recently asked us to review his sales and lead generation programs because lead flow had dropped significantly. This concerned him because he had just finished a significant new product launch with a well-known interactive … Continue reading
We recently caught up with Sam Zales, president of ZoomInfo, who just marked his first anniversary with the company. Zales spent a good part of the past year traveling the field, huddling with customers and locating the pain points. “The … Continue reading
Posted in Business Data Management
Tagged Brian Wilson, CRM, CSO Insights, marketing automation, Sam Zales, ZoomInfo
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Welcome to ZoomInfo’s blog, a news and information hub for sales and marketing executives. Throughout the workweek we’ll provide news, analysis, interviews with sales and marketing gurus, original surveys and, we hope, some humor. We’ll thrive to cover the entire waterfront: … Continue reading
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