Tag Archives: CMO

The Sweet Spot: Get rid of the ‘old, misaligned’ sales and marketing model

Posted on February 21, 2011 by dcoleman

Marketo in early February named Paul Albright Chief Revenue Officer, a newly created position for the marketing automation company. Albright, who was previously General Manager and CMO of SuccessFactors, is responsible for driving Marketo’s overall revenue strategy, as well as … Continue reading →

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The Sweet Spot: Sales execs combat ‘scarcity mode’

Posted on March 16, 2010 by dcoleman

Bill Rice recalls the late 1990s and the first several years of the 21st century, when lead-gen campaigns on the Web turned acquiring sales leads into a volume game. “Leads were plentiful and a 1% to 2% conversion rate was … Continue reading →

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