Tag Archives: Chicago

The Sweet Spot: For e-mail efforts, go micro instead of mass

Posted on March 2, 2010 by dcoleman

E-mails from United Airlines promoting flights from Chicago arrive in John Rizzi’s e-mail inbox on a regular basis. There is just one problem. Rizzi is based in Burlington, Mass.  “They’re sending me irrelevant e-mails week in and week out,” said Rizzi, … Continue reading →

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