Tag Archives: Brainshark

The Sweet Spot: What’s your policy on social media?

Posted on August 19, 2010 by dcoleman

Buckle up.  Dave Fitzgerald, executive VP of Brainshark, is betting that it’s going to be sooner rather than later that inbound marketing starts to trump traditional sales. “I’ve been in the technology business for 25 years and I am absolutely … Continue reading →

Posted in B2B Sales Lead Gen, Social Media Marketing | Tagged , | 1 Comment

The Sweet Spot: We’re all ‘smarketers’ now

Posted on July 8, 2010 by dcoleman

Smarketer. Sure, it sounds weird at first, but “simulcast” – a portmanteau of “simultaneous and broadcast” – probably sounded funny when it first hit the national lexicon in the late 1940s. Smarketer, a blend of “sales and marketing,” may now be ready … Continue reading →

Posted in B2B Sales Lead Gen | Tagged , , , , , , | 7 Comments