Tag Archives: Ben Bradley

Sales and marketing alignment: A legitimate debate or more lip motion?

Posted on February 9, 2011 by dcoleman

Is the debate between sales and marketing alignment the b2b industry’s version of Waiting for Godot? If you think about it, the debate is rather Beckett-esque. Two folks wandering through the desert, waiting expectantly for someone named Godot to arrive. Vladimir … Continue reading →

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New online scorecard for b2b sales and marketing reps

Posted on November 23, 2010 by dcoleman

As b2b companies brace for 2011, measurement is likely to play an even bigger role in bridging the gap between sales and marketing departments. With the “spray-and-pray” approach to attracting leads fast going the way of the dodo egg, b2b … Continue reading →

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Data hygiene doesn’t have to be a mess

Posted on October 28, 2010 by dcoleman

Guilty: Washing our hands of data hygiene Data hygiene. It seems like everyone in the b-to-b sales-and-marketing chain wants to wash their hands of it.  Everyone is responsible, and no one responsible. It’s a chronic problem for b-to-b sales organizations … Continue reading →

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