No matter what job you’re in, tracking metrics of some sort is usually an important part of the job. It’s no different for recruiters. But a recent survey by ZoomInsights found quite a range of metrics used to track recruiting performance. According to the survey, more recruiters track source of hire (72.8 percent) than any other metric. “Time to fill” came in a close second (72.1 percent). Referral rates (33.8 percent) and candidate satisfaction (35.7 percent) were at the bottom of the list. Note that the results add up to more than 100 percent because we asked respondents to choose all metrics that applied to them. In our open-ended “other” response, recruiters mentioned the following additional metrics: lead-to-application ratio, lead-to-hire ratio and application-to-hire ratio, among others.
When it comes to tracking the performance of recruitment advertising, the ZoomInsights survey found a continental divide. About half track advertising return on investment and about half do not.
The complete results of the research are in an article on ZoomInsights.