ZoomInfo Blog

Part of series where our customers share insights on how they get the most out of ZoomInfo Community Edition. Today’s piece features Heather Tapia, Prosperity Advisor at Abundance Marketing Pro and happy ZoomInfo user. Here’s what she has to say.

Tell us a little bit about what you do.

I am a Prosperity Adviser at Abundance Marketing Pro- specializing in coaching small business to abundance by using web marketing techniques. I have several strategic partners- which is how I found out about ZoomInfo.

How do you search ZoomInfo most often? What parameters/search terms do you use?

The ability to target the CFO or owner of the company via phone and email is invaluable. I have another partner, BuzzBuilder Pro, which allows me to prospect using their email prospecting software for direct lead generation. Having the emails from ZoomInfo is an amazing plus in getting the phone ring for me instead of constant cold calling.

Can you recall an example of when ZoomInfo Community Edition helped you overcome a challenge?

Getting the right name for a phone call by passing gate keepers and sending follow up emails.

What areas of your business has Community Edition helped?

Researching lead generation, prospecting and going for the closing appointment.

What single ZoomInfo feature has helped you the most?

Sorting by company and targeting their officers.

What is the most surprising search result you have found?

How many emails are actually available and the ease of use.

Click the link to see for yourself all the great (and FREE!) advantages of ZoomInfo Community Edition!

Ok, ok we all know how the Gwyneth Paltrow rendition goes – but seriously ZoomInfo is so amped for Dreamforce this year that we’re giving away a CRUISE for Pete’s sake! Let’s just say – it wasn’t easy to pry away the Royal Caribbean envelope when it arrived at the office a few weeks ago… (dear winner, sorry for a few rips and tears)

But for real, ZoomInfo is ready to head west. Six Zoomers will be on-hand at Booth #205 to guide you through product demos of our award-winning Pro solution, let you in on our spankin’ new email validator and answer any questions you may have about Salesforce integration. To celebrate the debut of our email validator, we’re giving the first 250 people to stop by our booth a FREE validity check of up to 5,000 emails (with no strings attached). In just a few days, one of our Zoomers will report back exactly how many of your emails are bad and what we can do to replace them with new contacts.

So let’s hear more about those prizes, eh?

Here’s the deal. Come by the booth to pick up a lucky scratch card for the chance to win a much-needed cruise or one of 6 gift cards from JetBlue, iTunes or Ruth’s Chris Steakhouse. As an added bonus, if we catch you talking to one of our Zoomers, you could be the proud owner of one of 20 Kindles we’ll be giving away every hour during the expo!

Who knows, you could be reading a Kindle on your JetBlue flight on the way to catch your Royal Caribbean cruise!

Ready to chat with one of our seasoned reps on how ZoomInfo can amplify your sales cycle? Tweet us at @ZoomInfo or email michelle.pappas@zoominfo.com to schedule a meeting at our booth.

See you in San Fran,
Michelle
Events and Marketing Manager

Hello, my name is Russ Moon and I have been using Zoominfo products now for close to 8 years.

One of the difficult things to do in recruiting is sourcing hard-to-find talent because they tend to fly under the radar and are most likely happily employed, which is undoubtedly a testament to their talents!

As the effects of the most recent recession keep lingering, the velocity of people changing jobs is certainly going up. Keeping track of top talent is key as they change jobs and move in their careers.

Luckily ZoomInfo Pro has a great feature called Alerts, which searches and tracks fresh talent for you 24/7.

We have created a short video (2 minutes 32 seconds) which will walk you through how to leverage your alert and how you can use the List functionality to create very targeted talent pools.

Just follow the steps, it is easy and you will find the time well spent!

Russ Moon is an International Search, Tax Executive professional and avid fan of ZoomInfo. His website can be accessed here.

With a database as large and deep as ZoomInfo’s, there are many ways to apply our business data to your companies’ unique needs. Whether it be a traditional marketing list or a full-scale database overhaul, we have helped many customers across various applications of our data. Did you know that we:

• Helped a major marketing automation firm achieve 30% fewer email bounce-backs and a lead qualification rate that was 220% higher than previously achieved. >>Read more>>
• Enabled a technology management consulting firm to tailor key sales messages to specific demographic targets to better market their services. >>Read more>>
• Supplied a healthcare information solutions and research provider with 20,000 new targeted contacts and immediately saw their email deliverability rate jump an impressive 25%, from 70% to 95%. >>Read more>>
• Gave a reseller of computer networking equipment and services an opportunity to aim their lists with precision focus and consistently reach the right contacts with the right message. >>Read more>>
• Offer a wide range of executive contacts not exclusively at large corporations, but also small and medium-sized businesses so a business management firm can identify rising talent across all industries. >>Read more>>

How can we help your business? Click here to view all of ZoomInfo’s case studies.

Jeff Travilla, Senior Account Manager at Compel Cart and ZoomInfo Community Edition user, shares his strategies for using Community Edition.

Tell us a little bit about what you do.

I’m the head of sales for a digital media, marketing, and ecommerce agency. I work with a large demographic of customers, but my main focus right now is on the restaurant and hospitality industry.

How do you search ZoomInfo most often? What parameters/search terms do use?

I usually come to ZoomInfo knowing what company I’m going after. I use ZoomInfo to narrow down who I need to speak with at the organization. In the industry we target, there tends to be a lot of movement within organizations, so I use another service called mailtester.com in conjunction with ZoomInfo. It checks to see if an email address is valid, which helps me to ensure that the person I’m trying to contact is still with the company. When I do narrow things down to a specific prospect, I usually check LinkedIn, Facebook, etc… to try to learn a little more about them and get a sense of their personality to help me format my approach toward them. I’ve found this integrated approach to prospecting to be a literal game changer in terms of close rates.

Can you recall a specific example of when ZoomInfo Community Edition helped you overcome a challenge?

All the time! Being able to call a gatekeeper and say “Hey, is so-and-so available” gets me through to the right person 10 times more than if I cold called and asked to speak with someone in marketing.  Even if the receptionist gives me some resistance, establishing that I’ve looked into their company enough to find the proper person to speak with does wonders to establish rapport. I’m not just another cold-calling sales person working through some giant list.

Which single ZoomInfo Community Edition feature has helped you most as a business development professional and how do you use it?

With larger companies, being able to sort results by department is an invaluable time-saver.

What’s the most surprising search result you have found?

Let’s just say that not much surprises me anymore. Also, because I walk into ZoomInfo with a very specific game plan, the results are usually on par with my expectations.

Learn more and access ZoomInfo Community Edition for free, complete and total access to the ZoomInfo database!

As illustrated in our previous post, the ability to offer a sample list for testing is key to knowing to what degree the trash fills your database and to what degree your data provider will be able to help.

So your company has already tested a sample of data from ZoomInfo, what happens next?

Consider the story of Kronos Corporation, a leading workforce management firm, who approached ZoomInfo with a significant database of HR, Finance and Operations executives in target companies that had accumulated over many years. The problem however, was that the data set included key contact names and titles but had no email addresses to complete the records.

We took their prospect list and through our thorough append process we were able to match the companies and people in the list with the correct information in our database. Email address information for the matched contacts was then updated to complete their database records.

After the append, Kronos reported dramatic improvement in database quality, defined by higher campaign effectiveness and increased marketing ROI. Overall ZoomInfo was able to add 100,000 new targeted and profiled email addresses, and since then we’ve helped them with 10 append projects to update all segments of their database.

Can we help you like we helped Kronos? Click the link to learn more about ZoomInfo’s solutions and what we can do for you!

On the eve of the beginning of summer, we looked at various industries with summer themes within the ZoomInfo database. We searched in ZoomInfo Pro by industry and state and divided the results by the total number of businesses in each state, as according to the United States Bureau of Labor Statistics. Here are our results, a summertime snapshot of our database:

You are more than welcome to link to this image. Just embed the code below.

Cut/Paste Code:

<a href="http://www.zoominfo.com/business/blog/2011/06/summertime-where-is-the-living-easy/"><img src="http://www.zoominfo.com/business/images/stories/infographics/map-72dpi.jpg" alt="summer-in-america" border="0" alt="Summer In America | ZoomInfo.com" /></a>