Welcome to ZoomInfo’s blog, a news and information hub for sales and marketing executives.
Throughout the workweek we’ll provide news, analysis, interviews with sales and marketing gurus, original surveys and, we hope, some humor. We’ll thrive to cover the entire waterfront: prospecting, sales intelligence, closing, recruitment, CRM and database management. How sales execs can work more effectively with their marketing colleagues will be a constant theme.
We like to think of ourselves as media agnostics, so we’ll cover Sales 2.0 as well as sales tools of a more traditional variety.
While the Web has made it easier to cast a wider net for prospects, it has also made it harder to separate good leads from bad. As the latest CSO Insights report (on sales performance) indicates, sales pros are spending more and more of their precious time researching leads and fewer hours working the sales funnel (see story below).
We would never underestimate the opportunities the Internet has created for sales executives. But in sales dynamics, pressing the flesh is unlikely to go out of style anytime soon – the iPhone surgically attached to our wrists or not. So, along with coverage of what the Internet has to offer sales execs, we don’t plan to short shrift on how crucial the human component is in sales.
Whether online or offline, sales executives represent huge numbers throughout the business class and, subsequently, huge costs to employers. So, the main goal here is to share the sort of news and information that will ultimately enable sales and marketing execs to do their job better and work more efficiently.
With apologies to the late, great Rodney Dangerfield, we sympathize with sales executives who feel that they don’t get any respect. So, in addition to the nuts and bolts, we’ll strive to carry the kind of stories that illustrate the tremendous value sales execs bring to their companies – not to mention paying the rent.
We would be remiss if we didn’t remind readers that we’ve designed this blog to be participatory. We’re eager to hear your thoughts and ideas about how to enhance ZoomInfo’s blog and make it one of your top destinations in salesland.
Give us a holler.