When everything is online
In an interview with The Wall Street Journal in August Google CEO Eric Schmidt predicted that every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends’ social media sites. “I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time,” Schmidt told the Journal.
Be professional–keep your online profile clean
The ability to change your name as soon as you could post a pair of tickets on stubhub.com may be in store for us in the not-too-distant future. For now, though, b-to-b sales and marketing reps have to be vigilant in projecting a positive and professional identity online, both individually and, by extension, for the products and services they’re selling.
Hiring managers are searching for you
Indeed, 79%of United States hiring managers and job recruiters reviewed online information about job applicants, according to research commissioned by Microsoft in December 2009.
With so much data at their fingertips, hiring managers are using the Web to vet job candidates and weed out those candidates who may have posted certain content online – say, posting a political barb that, at time, seemed harmless or that less than flattering picture of you after one too many beers – that, for whatever reason, the prospective employer may not find suitable.
Maintaining a clean identity online can help you to inoculate yourself against any possible recriminations and also increases your chances that recruiters won’t confuse with someone else in a job search. With that in mind, here’s a list of tips on how to enhance the search rankings of your name, with a hat tip to Mashable/ Social Media. In addition, here are some methods for driving down negative results in Google search and controlling one’s own listings (per SEOmoz).