Category Archives: B2B Sales Lead Gen

Don’t make these email prospecting mistakes

Posted on May 3, 2013 by pvakili

Sales prospecting via email can be really tough. Some things just shouldn’t go in emails. See a prime example in a new article on ZoomInsights. Sales expert Jill Konrath shares a series of email messages one of her clients actually … Continue reading →

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ZoomInsights

Posted on July 28, 2011 by dcoleman

Today we launched what will be the first of many editorial features that will offer real, actionable insights into sales and marketing automation and database quality issues. Our first ZoomInsight feature is on the “10 Steps to Avoid Spam Filters…and … Continue reading →

Posted in B2B Sales Lead Gen, Best Practices, Business Data Management, Email Marketing, Lead Generation | Leave a comment

Shining light on the end of the sales funnel

Posted on March 2, 2011 by dcoleman

Marketing automation is Job One among b2b companies. Or not. Twenty-one percent of b2b marketers said their marketing automation software is fully implemented while 37% said their marketing automation software is partially implemented, according to “MarketingSherpa’s 2011 B2B Marketing Benchmark … Continue reading →

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