Category Archives: Inbound Marketing

Being rigid with a flexible approach

Posted on April 1, 2010 by dcoleman

B-to-b sales and marketing executives need to be more flexible in their business practices if they intend to capitalize on all of the constant change sweeping through the economy and business purchasing,  according to Ben Bradley, managing director of marketing … Continue reading →

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Better landing pages keep customers from flying away

Posted on February 23, 2010 by dcoleman

For b-to-b sales executives aiming to improve their lead-generation efforts via their Web sites, there are several concrete steps they can take. For starters, in the layout of the landing page avoid most of the primary colors (red and orange are verboten, but … Continue reading →

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Web tools – the fastest way to fail in sales

Posted on January 12, 2010 by dcoleman

Guest Blog | Miles Austin For a guy who makes his living training sales execs about the benefits of online tools, writing that headline was a bit disconcerting – the fastest way to fail? Getting through a maze of organizational … Continue reading →

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