Have you mastered the art of using social media to meet your recruitment goals? How about mobile technology? Well, now there’s another tool to add to your arsenal: The quick response (QR) code.

QR codes are those square bar codes that are popping up on advertising and in packaging. They allow potential candidates to quickly and directly access supporting materials and websites using a smartphone’s camera.

Should you be using QR codes on your printed recruitment materials? Maybe. A new article on ZoomInsights will help you decide. In the article, ERE.net’s Dr. John Sullivan points out that they allow effective tracking analytics and can save space and advertising costs. But Tim Sacket of HRU Technical Resources believes QR codes are irrelevant, even though they’re free.

The article can help you form your own opinion. Check it out!