In Part one of ZoomInsights article “Don’t hide from your customers,” search engine optimization (SEO) expert Eric Evans explained the importance of and described the first two of five basic SEO principles that all marketers can apply to their websites. Part two of Evan’s article is now available. In it, he explains three more principles.

We’ve known for a long time that content is king. Evans explains how that is true even for SEO. Having relevant, targeted content will help search engines define what each of your pages is about. Whatever the words on your Web pages are about, they should contain your targeted keywords and should be informative and entertaining.

As it relates to SEO, your website is engaged in a 24/7 popularity contest. In the most simplistic sense, you need to drive your advocates, fans and customers to visit your website, spend time on it and talk about it in order to improve your SEO. Evans explains ways to do that.

Social media can be a very powerful marketing tool if you target your audience correctly and contribute relevant messages and content. But having a Facebook page or a Twitter account doesn’t mean you have SEO gold sitting in your lap. You need to utilize those channels effectively by providing an informative voice into your participating community. Evans describes best practices for social media SEO.
So, get “the rest of the story” on SEO, so your customers can find you when they need whatever it is you sell. Check out Part two of “Don’t hide from your customers.”