As illustrated in our previous post, the ability to offer a sample list for testing is key to knowing to what degree the trash fills your database and to what degree your data provider will be able to help.

So your company has already tested a sample of data from ZoomInfo, what happens next?

Consider the story of Kronos Corporation, a leading workforce management firm, who approached ZoomInfo with a significant database of HR, Finance and Operations executives in target companies that had accumulated over many years. The problem however, was that the data set included key contact names and titles but had no email addresses to complete the records.

We took their prospect list and through our thorough append process we were able to match the companies and people in the list with the correct information in our database. Email address information for the matched contacts was then updated to complete their database records.

After the append, Kronos reported dramatic improvement in database quality, defined by higher campaign effectiveness and increased marketing ROI. Overall ZoomInfo was able to add 100,000 new targeted and profiled email addresses, and since then we’ve helped them with 10 append projects to update all segments of their database.

Can we help you like we helped Kronos? Click the link to learn more about ZoomInfo’s solutions and what we can do for you!