Part of series where our customers share insights on how they get the most out of our tools. This week features Sharon Kay, business development representative at Technical Language Services and ZoomInfo Community Edition user. Here’s what she has to say.
ZI: Tell us a little bit about what you do.
SK: I’m in Business Development with a translation company called Technical Language Services. I market the services to business across many diverse industries in the US and internationally.
ZI: How do you search ZoomInfo most often? What parameters/search terms do use?
SK: I start with a vertical, say Pharmaceutical Companies, from there I use the Advanced Criteria to generate a list of companies. The Advanced tabs are great. I can narrow my search to number of employees (very important for me), privately held, Fortune 500, etc., and instantly I have an extensive list of companies. From there I click done, go up to the company name, plug that in and I get the contacts for that company.
ZI: Can you recall a specific example of when ZoomInfo Community Edition helped you overcome a challenge?
SK: Timing is everything in sales. So I hate when I fumble around looking for contacts. I knew of an RFP about to go with a chemical company and was able to find the contact person on ZoomInfo, introduce myself and services, got to quote on a few projects and then was invited to respond to the RFP. That doesn’t happen in the real world. And yes, we are the preferred vendor now.
ZI: Which single ZoomInfo Community Edition feature has helped you most as a business development professional and how do you use it?
SK: The contacts. When I get wind of something, either from the news, or TV or the boss, I can immediately go on ZoomInfo and find contacts and start calling. It’s that fast and easy.
ZI: What’s the most surprising search result you have found?
SK: I found a grade school friend, now the VP of Intellectual Property with a firm I was searching for contacts on. Too cool!
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