Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index.
Despite the drop in price, permission-based e-mail b-to-b remains the highest-priced domestic category fort list rentals; in contrast, the average price of permission-based b-to-c e-mail list dropped from $170 per CPM in 2008 to $112 per CPM in 2010.
“With many categories stabilizing, b-to-b e-mail is still showing a decrease from last summer,” said Ray Tesi, senior VP of Worldata, in a press release. “Prices still dropped this year but at a slower rate than we have seen in the past. Business e-mail remains a very popular element of direct marketing right now.”
The largest drop in price was in the Databases/Masterfiles category, decreasing from $141 per CPM in 2009 to $130 per CPM this summer.
For the full press release, including charts, please click here.
For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis.