B2B Marketing

Business-to-business marketing, or B2B marketing is the practice of organizations, such as commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that either resell them, use them as components in products or services they offer, or use them to support their operations.

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B2B Marketing Resources

B2B Marketing - finding customers

Know Your Customers, Know Your Prospects

This guide provides four insightful approaches to understanding customers and building more profitable marketing campaigns.

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Many B2B marketers skip email testing

Many B2B marketers skip email testing

Despite a constant drumbeat of expert advice on the importance of continually testing email campaigns, a survey of B2B marketers conducted by ZoomInsights shows that relative few marketers do it. When we asked marketers about any surprising email test results they've seen, nearly 50 percent told us they do not test email messages.

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Improving B2B email deliverability

Improving B2B email deliverability

It's an Ethernet jungle out there. B2B marketers looking to maximize email deliverability know the landscape is littered with increasingly savvy spam filters and inbox fatigue – not to mention a super storm of distractions.

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Customer retention tips for B2B marketers

Customer retention tips for B2B marketers

Acquiring new customers can cost five times as much as retaining existing customers. But that doesn't mean that getting repeat B2B business is easy. Eric Fraterman is a customer-focus "transformist" who has B2B customer service consulting experience in more than 20 industries and six countries over 25 years.

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How to engage customers with B2B video

How to engage customers with B2B video

Video can build a powerful emotional bond between consumers and brands. Over the past year, I've written several case studies that looked at how marketers at small and medium-sized businesses (SMBs) have created that bond and found success on YouTube.

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Lessons for B2B marketers from Bizo survey

Lessons for B2B marketers from Bizo survey

A survey from "BtoB Magazine" and Bizo shows that the sales cycle has stretched for many B2B companies, increasing pressure on the marketing organization to boost brand awareness.

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