Business-to-business marketing, or B2B marketing is the practice of organizations, such as commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that either resell them, use them as components in products or services they offer, or use them to support their operations.
Learn how your businsess can power your B2B Marketing program with ZoomInfo.
This guide provides four insightful approaches to understanding customers and building more profitable marketing campaigns.Read guide »
Despite a constant drumbeat of expert advice on the importance of continually testing email campaigns, a survey of B2B marketers conducted by ZoomInsights shows that relative few marketers do it. When we asked marketers about any surprising email test results they've seen, nearly 50 percent told us they do not test email messages.Read Article »
It's an Ethernet jungle out there. B2B marketers looking to maximize email deliverability know the landscape is littered with increasingly savvy spam filters and inbox fatigue – not to mention a super storm of distractions.Read Article »
Acquiring new customers can cost five times as much as retaining existing customers. But that doesn't mean that getting repeat B2B business is easy. Eric Fraterman is a customer-focus "transformist" who has B2B customer service consulting experience in more than 20 industries and six countries over 25 years.Read Article »
Video can build a powerful emotional bond between consumers and brands. Over the past year, I've written several case studies that looked at how marketers at small and medium-sized businesses (SMBs) have created that bond and found success on YouTube.Read Article »
A survey from "BtoB Magazine" and Bizo shows that the sales cycle has stretched for many B2B companies, increasing pressure on the marketing organization to boost brand awareness.Read Article »