news & press

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5 Steps to Kickstart Your Account-Based Marketing Program
Category: In the News
January 20, 2017 - Marketo

Among B2B communities, 2016 will be remembered for several new concepts, trends and technologies. But perhaps none have captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

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The 2017 Marketer’s Guide to Using Data to Drive ROI
Category: In the News
January 18, 2017 - Data Mentors

Once an industry driven by gut instinct, marketing today is now a discipline driven by data. In today’s multi-channel world of brand engagement, data is absolutely essential to fuel the best possible customer engagement and insights along the customer purchase journey.

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How to Build on the Success of Your First Product—and Help Spur More Growth
Category: In the News
January 18, 2017 - American Express Open Forum

Jump-starting company growth to transcend your original product can be challenging. Here are three pathways that may help.

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How To Jump-Start Account-Based Marketing: Hint: Good Data Is Critical
Category: In the News
January 14, 2017 - Inside Big Data

Marketing and sales departments are investing big time in technology to advance account-based marketing (ABM) as the strategy’s popularity soars.

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