news & press

The latest and greatest news about ZoomInfo.
Texting for Recruitment: SMS or SOS?
Category: In the News
January 26, 2017 - Beamery

We’re phone-obsessed. A recent study show that the average user ‘touches’ their phone a crazy 2,617 times every day! We’ll give you a second to digest that:

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5 Steps to Kickstart Your Account-Based Marketing Program
Category: In the News
January 20, 2017 - Marketo

Among B2B communities, 2016 will be remembered for several new concepts, trends and technologies. But perhaps none have captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

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The 2017 Marketer’s Guide to Using Data to Drive ROI
Category: In the News
January 18, 2017 - Data Mentors

Once an industry driven by gut instinct, marketing today is now a discipline driven by data. In today’s multi-channel world of brand engagement, data is absolutely essential to fuel the best possible customer engagement and insights along the customer purchase journey.

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How to Build on the Success of Your First Product—and Help Spur More Growth
Category: In the News
January 18, 2017 - American Express Open Forum

Jump-starting company growth to transcend your original product can be challenging. Here are three pathways that may help.

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