Webinar to Help Marketing Automation Users Improve Data Quality, Results
Avoiding the "Garbage In, Garbage Out" Trap
April 29, 2011 — Waltham, MA — Users of marketing automation systems can learn best practices in list management and data quality in a webinar titled, “Marketing Automation: Avoiding the ‘Garbage-in, Garbage-out’ Trap.” ZoomInfo (www.zoominfo.com), a B2B directory and business information provider, will host the free webinar May 3.
The event will feature ZoomInfo Vice President of Marketing Kathy Greenler Sexton and David Appelbaum, CMO, Act-On Software, a provider of a cloud-based, integrated marketing platform. The two marketing executives bring extensive experience and will share insights on the challenges marketers face with inaccurate, stale contact data and tips on how to improve list quality and management.