Avoiding the "Garbage In, Garbage Out" Trap
April 29, 2011 — Waltham, MA — Users of marketing automation systems can learn best practices in list management and data quality in a webinar titled, “Marketing Automation: Avoiding the ‘Garbage-in, Garbage-out’ Trap.” ZoomInfo (www.zoominfo.com), a B2B directory and business information provider, will host the free webinar May 3.
The event will feature ZoomInfo Vice President of Marketing Kathy Greenler Sexton and David Appelbaum, CMO, Act-On Software, a provider of a cloud-based, integrated marketing platform. The two marketing executives bring extensive experience and will share insights on the challenges marketers face with inaccurate, stale contact data and tips on how to improve list quality and management.
Bill’s Exemption of B2B Information Protects Economy
April 12, 2011 — Waltham, Mass. — Business information provider ZoomInfo (www.zoominfo.com) applauded a privacy bill introduced today by Senators John Kerry and John McCain. The company said the bill protects the ability of businesses to contact each other because it exempts from its definition of covered information "personally identifiable information dedicated to contacting an individual at the individual’s place of work."
Share Contacts, Get Free Access to Entire ZoomInfo Database
March 24, 2011 — Waltham, Mass. — A new plug-in from business information provider ZoomInfo™ finds active business contacts in users’ email messages and automatically uploads the information to the ZoomInfo B2B directory. Salespeople, small business owners, jobseekers and others who install the first-of-a-kind plug-in receive free, ongoing access to the entire ZoomInfo™ Database of millions of B2B profiles.
ZoomInfo publishes manifesto, urges industry dialogue on privacy regulation and business information
March 16, 2011 — Waltham, Mass. — Your name, the name of your employer, your job title — and your business phone number and business email address — should be available to anyone. That’s the main point of a "Business Information Manifesto" published today by business information provider ZoomInfo (www.zoominfo.com).
With the U.S. Senate beginning hearings today and no less than seven pieces of legislation circulating Congress on online information privacy, ZoomInfo issued the manifesto to make a distinction between business, personal and behavioral information. The company said the distinction is necessary to protect the health of business-to-business (B2B) companies and thereby the economy.
Webinar and E-book to Examine Impact of Inaccurate Data on Sales and Marketing Performance
March 10, 2011 — Hasbrouck Heights, N.J. and Waltham, Mass. — As much as 40 percent of the marketing prospect data with which businesses try to generate new business is inaccurate. That’s one finding from a new survey that DemandGen Report — a leading online publication covering the sales and marketing automation space — conducted in partnership with business information provider ZoomInfo.