October 8, 2013 — SOMERVILLE and WALTHAM, Mass — An upcoming webinar will help B2B businesses learn how to use real-time behavior data to better target prospective customers and improve marketing success. Business information provider ZoomInfo and Evergage, a web personalization platform supplier, will co-host “Extreme Targeting: It’s not all about Who You Know,” October 10 at 1 p.m. EDT.
September 13, 2013 — WALTHAM, Mass. — Business information provider ZoomInfo (www.zoominfo.com) announced that BtoB Magazine has included ZoomInfo’s founder, CEO and chief scientist, Yonatan Stern on BtoB’s 2013 Who’s Who list. Stern is one of 11 people in the direct marketing category of the magazine’s list.
Ruthfield named one of 25 most influential inside sales professionals
April 17, 2013 — WALTHAM, Mass. — The American Association of Inside Sales Professionals (AA-ISP) named Mark Ruthfield, vice president of sales at business information provider ZoomInfo, as one of AAISP’s top 25 most influential sales professionals for the second consecutive year. “It is a privilege and honor to be recognized for this award,” Ruthfield said. “I am a big fan of owning each facet of the sales process, and have taken away a number of best practices from colleagues across the AA-ISP over the last couple of years.”
Articles, tips, research and guides to help marketers, sales professionals, recruiters
April. 9, 2013 — WALTHAM, Mass. — Business information provider ZoomInfo (www.zoominfo.com) has launched an online publication, “ZoomInsights” (www.zoominfo.com/zoominsights), with content specifically suited to the needs of marketing, sales and recruiting professionals.
February 27, 2013 — WALTHAM, Mass. — Business Information provider ZoomInfo (www.zoominfo.com) announced that it appointed Santosh Sharan as vice president of product management. With more than 16 years of diverse technology management experience, Sharan will lead product and market strategy for ZoomInfo.