June 1, 2011 — Hasbrouck Heights, N.J. and Waltham, Mass. — ZoomInfo announced today that a report from Aberdeen Group — the leading provider of fact-based research helping organizations and individuals make better business decisions — shows that companies that use ZoomInfo’s business contact information for their sales teams outperform average companies on key performance indicators (KPI).
May 26, 2011 — Waltham, MA — ZoomInfo (www.zoominfo.com) — a provider of B2B directory and business information — announced today that its customized list-creating and contact-updating services are responsible for a significant increase in business. The company reported a 38 percent year-over-year growth in sales to new enterprise customers during the first quarter of 2011.
"Our proprietary technology continuously gathers, verifies and tags business contact data in ways that no other list vendor does, enabling us to create more accurate lists with higher response rates than those offered by our competitors," said Sam Zales, president, ZoomInfo. "In addition, enterprises appreciate our list-sampling policy, which allows customers to work with a subset of the data prior to their list purchase to prove that our accuracy and deliverability guarantees are on target."
May 6, 2011 — Waltham, MA — ZoomInfo President Sam Zales and Vice President of Sales and Business Development Brett Wallace will speak at two leading industry conferences this month. Zales will discuss how to inspire innovation in a session at the SIIA NetGain conference in Boston May 17 at 11:25 a.m. EDT. Wallace will speak on the future of tools for inside sales at the American Association of Inside Sales Professionals (AA-ISP) Leadership Summit, May 11 at 2 p.m. CDT, in Minneapolis.
Zales’ talk, “From Dusty Directory to Technology-Focused Game Changer — An Innovation Story” — will include insights on going beyond product innovation, offering tips on how companies can keep fear from stifling pioneering ideas and advice on bringing customer-driven innovation to the corporate culture. Learn more about NetGain at www.siia.net.
Avoiding the "Garbage In, Garbage Out" Trap
April 29, 2011 — Waltham, MA — Users of marketing automation systems can learn best practices in list management and data quality in a webinar titled, “Marketing Automation: Avoiding the ‘Garbage-in, Garbage-out’ Trap.” ZoomInfo (www.zoominfo.com), a B2B directory and business information provider, will host the free webinar May 3.
The event will feature ZoomInfo Vice President of Marketing Kathy Greenler Sexton and David Appelbaum, CMO, Act-On Software, a provider of a cloud-based, integrated marketing platform. The two marketing executives bring extensive experience and will share insights on the challenges marketers face with inaccurate, stale contact data and tips on how to improve list quality and management.
Bill’s Exemption of B2B Information Protects Economy
April 12, 2011 — Waltham, Mass. — Business information provider ZoomInfo (www.zoominfo.com) applauded a privacy bill introduced today by Senators John Kerry and John McCain. The company said the bill protects the ability of businesses to contact each other because it exempts from its definition of covered information "personally identifiable information dedicated to contacting an individual at the individual’s place of work."