ZoomInfo’s sales, marketing, and product teams used an account-based marketing (ABM) strategy to promote the release of their new product, FormComplete, a plugin for Marketo which allows marketers to instantly append key criteria about incoming leads -- all in real-time. The campaign involved a multi-touch sales cadence, as well as targeted marketing outreach efforts. Specifically, ZoomInfo’s marketing team created an eBook, designed an infographic, and hosted two webinars on how to maximize ROI from Marketo campaigns.
Using this strategy, ZoomInfo was able to select the right contacts at the right accounts and test the most effective messaging to quickly build their product pipeline. In addition, the campaign was successful due to the high conversion percentages and the increased focus of sales activity.
“We are confident that our platform is a tool that can help organizations ignite their own ABM strategies, so it is an honor to be recognized for our own initiative,” said Anna Fisher, Senior Director of Marketing. “We are thrilled to receive this award from B2B professionals affirming the positive impact that ZoomInfo’s Growth Acceleration Platform has on the industry.”
The Killer Content Awards have spotlighted B2B leaders and innovators who have gone above and beyond in their content marketing and demand generation efforts. This year’s winners were selected through an online evaluation. Winners were announced at the B2B Marketing Exchange in Scottsdale, AZ on Wednesday, February 22.
Accelerate your growth with Growth Acceleration Platform offers the most accurate and actionable B2B contact and company intelligence to help organizations accelerate growth and profitability. The continuously updated database enables sales and marketing teams to execute more effective marketing campaigns and improve sales prospecting efforts with access to on demand direct dial phone numbers, email addresses, and background information. For more information, visit www.zoominfo.com or call 866-904-9666.
PR Contact: Breda O’Connor ZoomInfo firstname.lastname@example.org (781) 693-7500