ZoomInfo launches online publication, “ZoomInsights”
Articles, tips, research and guides to help marketers, sales professionals, recruiters
April. 9, 2013 — WALTHAM, Mass. — Business information provider ZoomInfo (www.zoominfo.com) has launched an online publication, “ZoomInsights” (www.zoominfo.com/zoominsights), with content specifically suited to the needs of marketing, sales and recruiting professionals.
ZoomInsights is a hub of helpful articles, tips, survey insights and guides. ZoomInsights also creates interesting factoids culled from ZoomInfo’s detailed profiles on 65 million businesspeople and 6 million businesses. Examples of ZoomInsights content include:For B2B marketers:
- “Getting vital details on Web forms with fewer fields”
- “Getting the click: 8 tips for increasing CTR”
- “Social media and sales: It’s all about the relationship”
- “Salespeople should stop prospecting and sell more”
ZoomInsights was spawned from a content marketing program the company created. In addition to publishing the content on the Web, ZoomInfo sends email messages to readers about each new article, targeted to readers’ areas of interest.
“We created ZoomInsights to help our customers excel at their jobs,” said Yonatan Stern, ZoomInfo’s founder, CEO and chief scientist. “Based on the responses and traffic we’ve seen, this is a market that is hungry for helpful information. We are very happy to help business professionals succeed with content created by our own team of seasoned editors and data experts.”
Hila Nir, marketing director, said, “When you have massive ‘big data’ resources like ZoomInfo, it is fodder for a variety of compelling editorial. Our editorial team generates ideas from the surveys readers complete and from collaboration with ZoomInfo’s data experts, who work with customers daily and understand their needs and challenges. We’re pleased to make this content available to anyone through ZoomInsights.”
To view or subscribe to ZoomInsights, visit www.zoominfo.com/zoominsights.
ZoomInfo is a B2B database software company that delivers business data to supercharge marketing campaigns and sales outreach. ZoomInfo helps their customers identify their buyer personas, reach decision makers faster, and enhance and grow their databases. For more information visit www.zoominfo.com or call 866-904-9666.
Lauren Barber ZoomInfo