April 29, 2011 — Waltham, MA — Users of marketing automation systems can learn best practices in list management and data quality in a webinar titled, “Marketing Automation: Avoiding the ‘Garbage-in, Garbage-out’ Trap.” ZoomInfo (www.zoominfo.com), a B2B directory and business information provider, will host the free webinar May 3.
The event will feature ZoomInfo Vice President of Marketing Kathy Greenler Sexton and David Appelbaum, CMO, Act-On Software, a provider of a cloud-based, integrated marketing platform. The two marketing executives bring extensive experience and will share insights on the challenges marketers face with inaccurate, stale contact data and tips on how to improve list quality and management.
"A staggering 62 percent of companies recently surveyed stated that 20 percent to 40 percent of the contact data they are using is inaccurate," Sexton said. “This webinar will be especially valuable to marketing professionals who face the huge challenge of keeping data fresh and leads actionable."
Appelbaum added, "Many marketers just assume they have to live with large amounts of inaccurate records in their marketing automation databases but that’s not true. We look forward to showing them how they can improve results by improving data quality."
The 45-minute webinar will cover:
The webinar begins at 2 p.m. EDT May 3. Pre-registration is required and can be completed at https://www2.gotomeeting.com/register/491753378.
About Act-On Software
Act-On Software’s cloud-based, integrated marketing platform is rapidly becoming the foundation for successful business growth strategies for organizations of all sizes. Act-On’s rapid implementation and highly intuitive user interface accelerates the execution of multi-channel online marketing campaigns by automating critical marketing tasks, and by providing rich graphical analytics and reports in real-time. With Act-On, marketing and sales professionals get unprecedented agility to quantify and adjust their marketing strategies and tactics in real-time, in order to maximize their effectiveness and to ensure positive outcomes.
The Act-On team has over a decade of experience in building and running high-end e-mail marketing platforms, and has benefited from the feedback from over a thousand enterprise customers during that period. The result is Act-On’s third generation platform architecture with 10X the performance and 1/10th the cost, and that runs 24/7. The company is headquartered in Beaverton, Oregon, and is privately held. It is backed by venture capital firms U.S. Venture Partners and Voyager Capital, as well as by Cisco. For more information go to www.actonsoftware.com, and follow us on Twitter, LinkedIn, and the Act-On Blog.
ZoomInfo™ is the leading B2B directory and business information provider that offers real-time, in-depth profiles of millions of businesses and employees and the market’s most powerful tools for searching and targeting. In the minute it takes to read this, four businesses will change addresses and 100 people will assume new titles. Only ZoomInfo is poised to track this dynamic business information with its patented technology and products to help businesses efficiently connect with each other and accelerate their growth. The ZoomInfo™ Database currently spans five million businesses (from startups to large enterprises) and 50 million employees. It is available through the free ZoomInfo™ Directory; the award-winning SaaS tool, ZoomInfo™ Pro; ZoomInfo™ Community Edition, a program where members share business contacts in exchange for free access to the ZoomInfo™ Database; and ZoomInfo™ Enterprise Solutions, which provide customized data services (list creating and contact updating) and integration of data with customers’ software applications. ZoomInfo’s customers include leading brands such as Amazon, E*TRADE, Microsoft, Time Warner, Walmart, Yahoo! and the world’s top staffing and executive search services. Follow ZoomInfo on Facebook, LinkedIn, Twitter and ZoomInfo's blog. For more information, go to www.zoominfo.com or call 866-904-9666.
For Additional Information, Contact:
Jani Spede Public Relations, LLC