May 26, 2011 — Waltham, MA — ZoomInfo (www.zoominfo.com) — a provider of B2B directory and business information — announced today that its customized list-creating and contact-updating services are responsible for a significant increase in business. The company reported a 38 percent year-over-year growth in sales to new enterprise customers during the first quarter of 2011.
"Our proprietary technology continuously gathers, verifies and tags business contact data in ways that no other list vendor does, enabling us to create more accurate lists with higher response rates than those offered by our competitors," said Sam Zales, president, ZoomInfo. "In addition, enterprises appreciate our list-sampling policy, which allows customers to work with a subset of the data prior to their list purchase to prove that our accuracy and deliverability guarantees are on target."
ZoomInfo Data Services are based on the ZoomInfo Database, which includes recently verified, in-depth profiles of more than five million businesses and 50 million employees.
ZoomInfo Data Services customer Eloqua, a leading provider of revenue performance management solutions, reported that it more than tripled the number of qualified leads it gets from email campaigns, thanks to an email list ZoomInfo created. In a just-published case study, Eloqua Database Marketing Manager Anna Glushkovsky describes how ZoomInfo provided an accurate list — within two days of her request — that met very specific criteria: businesspeople targeted by industry and job title who had been added to ZoomInfo’s database within the previous month.
“It’s not enough to grow your database,” said Glushkovsky. “You’ve also got to keep your data clean — and do both in a way that’s cost-effective for the company. From my perspective, ZoomInfo’s Data Services team has made those challenges seem more than a little less daunting.”
ZoomInfo’s new data services customers include digital marketing agency Fluency Media and HR services provider Randstad North America, as well as other companies spanning many industries.
ZoomInfo Data Services include:
For more information on ZoomInfo Data Services, visit www.zoominfo.com/business/products/data-services.html
ZoomInfo™ is the leading B2B directory and business information provider that offers real-time, in-depth profiles of millions of businesses and employees as well as the market’s most powerful tools for searching and targeting. The ZoomInfo™ Database currently spans five million businesses and 50 million employees. It is available through the free ZoomInfo™ Directory; the award-winning SaaS tool, ZoomInfo™ Pro; ZoomInfo™ Community Edition, a program where members share business contacts for free access to ZoomInfo; and ZoomInfo™ Enterprise Solutions, which include custom list creation and integration of data with customers’ software applications. Follow ZoomInfo on Facebook, LinkedIn, Twitter and ZoomInfo's blog. For more information, go to www.zoominfo.com or call 866-904-9666.
For Additional Information, Contact:
Jani Spede Public Relations, LLC