Customized Data Services Boosts New Business for ZoomInfo
May 26, 2011 — Waltham, MA — ZoomInfo (www.zoominfo.com) — a provider of B2B directory and business information — announced today that its customized list-creating and contact-updating services are responsible for a significant increase in business. The company reported a 38 percent year-over-year growth in sales to new enterprise customers during the first quarter of 2011.
"Our proprietary technology continuously gathers, verifies and tags business contact data in ways that no other list vendor does, enabling us to create more accurate lists with higher response rates than those offered by our competitors," said Sam Zales, president, ZoomInfo. "In addition, enterprises appreciate our list-sampling policy, which allows customers to work with a subset of the data prior to their list purchase to prove that our accuracy and deliverability guarantees are on target."
ZoomInfo Data Services are based on the ZoomInfo Database, which includes recently verified, in-depth profiles of more than five million businesses and 50 million employees.
ZoomInfo Data Services customer Eloqua, a leading provider of revenue performance management solutions, reported that it more than tripled the number of qualified leads it gets from email campaigns, thanks to an email list ZoomInfo created. In a just-published case study, Eloqua Database Marketing Manager Anna Glushkovsky describes how ZoomInfo provided an accurate list — within two days of her request — that met very specific criteria: businesspeople targeted by industry and job title who had been added to ZoomInfo’s database within the previous month.
“It’s not enough to grow your database,” said Glushkovsky. “You’ve also got to keep your data clean — and do both in a way that’s cost-effective for the company. From my perspective, ZoomInfo’s Data Services team has made those challenges seem more than a little less daunting.”
ZoomInfo’s new data services customers include digital marketing agency Fluency Media and HR services provider Randstad North America, as well as other companies spanning many industries.
ZoomInfo Data Services include:
- ZoomInfo Lists: ZoomInfo provides lists by title, company size, industry, keyword and more, with a guaranteed delivery rate of 85 percent.
- ZoomInfo Append: ZoomInfo adds just-verified email addresses, phone numbers and mailing addresses to customers’ existing databases.
- ZoomInfo Contact Matcher: Customers provide lists of company names; ZoomInfo returns lists of targeted contacts within those companies, complete with names, titles, addresses, email address and phone numbers.
For more information on ZoomInfo Data Services, visit www.zoominfo.com/business/products/data-services.html
ZoomInfo is a B2B database software company that delivers business data to supercharge marketing campaigns and sales outreach. ZoomInfo helps their customers identify their buyer personas, reach decision makers faster, and enhance and grow their databases. For more information visit www.zoominfo.com or call 866-904-9666.
Lauren Barber ZoomInfo