Research Report: ZoomInfo Customers Outperform on Revenue, Contract Size, Quotas
June 1, 2011 — Hasbrouck Heights, N.J. and Waltham, Mass. — ZoomInfo announced today that a report from Aberdeen Group — the leading provider of fact-based research helping organizations and individuals make better business decisions — shows that companies that use ZoomInfo’s business contact information for their sales teams outperform average companies on key performance indicators (KPI).
Aberdeen analyzed data it collected for recent research, indentifying which surveyed companies reported using ZoomInfo as their source of sales intelligence. Of the 319 organizations providing information for the studies, those that used ZoomInfo reported greater performance improvements as compared to “industry average companies” (those companies whose KPI performance fell in the middle 50 percent of companies surveyed).
The research firm discovered that more ZoomInfo customers experienced year-to-year growth in the following KPIs:
- Overall revenue
- Average closed deal size
- Percentage of field sales representatives achieving quota
- Percentage of inside sales representatives achieving quota
- Overall team attainment of quota
- Average sales cycle
“Aberdeen’s research showcases that our customers have a distinct sales advantage,” said ZoomInfo President Sam Zales. “ZoomInfo allows companies to precisely target the prospective customers who are most likely to buy. Our detailed business profiles help sales teams establish rapport faster. Plus, sales reps who use ZoomInfo spend far more time selling and waste less time researching who to contact.”
The full Aberdeen report is available on ZoomInfo’s website at www.zoominfo.com/aberdeen. For more information about how ZoomInfo helps sales professionals, visit www.zoominfo.com/business/solutions/sales.html.
ZoomInfo is a B2B database software company that delivers business data to supercharge marketing campaigns and sales outreach. ZoomInfo helps their customers identify their buyer personas, reach decision makers faster, and enhance and grow their databases. For more information visit www.zoominfo.com or call 866-904-9666.
Lauren Barber ZoomInfo