SaaS Application is designed for sales, marketing, business development and recruiting professionals
October 19, 2010 — Waltham, MA — ZoomInfo™ released ZoomInfo Pro, a dynamic new application combining the most robust business-to-business (B2B) search capabilities on the Web with the ZoomInfo Database — the only source of business information in the market that includes continuously updated Web-crawled, community-contributed and user-provided data, including information on hard-to-reach small- and medium-sized businesses (SMB).
ZoomInfo Pro — a software-as-a-service application — is specifically designed for sales, marketing, business development and recruiting professionals and offers unique search, export and alert features. It is part of the company’s recently announced intelligent business information platform, and provides access to profiles of 50 million people and five million businesses, including background, direct contact information and mentions in online news articles, going back 10 years.
Unlike other business information services, ZoomInfo Pro allows users to search more than 20 simultaneous fields in company (name, industry, revenues, size, location, etc.) and people profiles (name, job title, industry, college attended, etc.) and use keywords or phrases that search across the entire ZoomInfo Database and online news articles. For example, a ZoomInfo Pro user could search for marketing managers in interactive services companies with at least $25 million in revenues and up to 250 employees, and that are located within 250 miles of any given ZIP code. Contact information — including email addresses and direct-line phone numbers — can be saved, exported and easily integrated into spreadsheets, CRM applications and other systems.
ZoomInfo Pro also includes enhanced alerting tools, making ZoomInfo the first in the industry to allow users to track updates to profiles (job changes, new background information and any news articles added) of professionals at many levels, not just executives, or monitor all of a company’s employees. Alerts are also triggered when new profiles are added that meet users’ criteria, allowing, for example, sales professionals to know when a prospect with a specific title or within a certain industry is added in their territories.
“We’re on a mission to map the business landscape in near real time,” said Sam Zales, president, ZoomInfo. “With the launch of ZoomInfo Pro, we’re providing the most powerful online business information tool for sales, marketing, business development and recruiting professionals. And we’re offering exactly what our customers tell us they need — broader SMB coverage, deeper details on contacts, better industry segmentation and search capabilities that allow users to control how they identify targets.”
ZoomInfo customer Follett Software Company, a division of Follett Corporation, has been focused on expanding its portfolio of education solutions and uses ZoomInfo Pro to stay on top of the constantly changing business landscape.
"ZoomInfo Pro has provided what other databases could not: fresh and accurate information on people and companies," said Michele Marvin, product marketing manager at Follett Software Company. "ZoomInfo's combination of company intelligence — in our case district information — and deep profiles on individuals provides me with the ability to identify the correct people and better understand what challenges their districts might be facing. This has enabled me to expand the reach of our marketing campaigns to new prospects. For example, in a recent project we were able to clean up and expand our list of prospects by 150 percent."
Features of ZoomInfo Pro include: