Press Releases

ZoomInfo Provides Free Sales Prospecting Tool to Small Businesses and Entrepreneurs

FreshContacts Empowers Today's Small Business Owner to Find Opportunities and Make Connections

Marketwire - May 11, 2010 - WALTHAM, MA - Helping drive sales across America, ZoomInfo™, the world's most comprehensive source of business information on people and companies, today announced that FreshContacts is now available to small businesses and entrepreneurs.

FreshContacts enables executives to exchange their business contacts for two free months of unlimited access to ZoomInfo's directory of more than 45 million people at five million companies. For small businesses and entrepreneurs on a budget, swapping contacts is a way to jumpstart their lead generation through valuable intelligence on prospects for free.

FreshContacts empowers entrepreneurs and small businesses to:

  • Identify sales targets: Search for companies by focus area, industry, size, geography and up to 20 other criteria.
  • Find buyers and influencers: Using over 20 criteria clients can find and research key executives at prospect companies.
  • Warm cold calls: Obtain rapport-building details about people and companies before picking up the phone or walking into a meeting.
  • Get up-to-date contact information: Find postal addresses, phone numbers and email addresses for companies, key employees and critical decision makers.
  • Close business faster: Get a foot in the door faster by identifying multiple contacts at target companies.

Launched in December of 2009, FreshContacts was initially offered to jobseekers looking to gain an edge in one of the most competitive employment markets in recent history. To date, more than 37,000 business professionals have downloaded FreshContacts to find employment opportunities and make connections. With free access to actionable insights on potential employers these jobseekers have been able to reduce the length of their job searches.

On the heels of this success, ZoomInfo has extended the FreshContacts offer to individuals at small companies who need vital lead generation tools and intelligence to grow their businesses in this rebounding economy. By swapping contacts, sales representatives can obtain two months of unlimited free access to in-depth profiles on 45+ million B-to-B professionals and the companies that they work for.

According to the 2009 IDC Sales Enablement Survey, 57 percent of representatives go into sales conversations unprepared. The survey further concludes that 33 percent of all unsuccessful client deals could have been won if the seller had been better informed and more client-focused. In the small business market, where resources are even more constrained, these figures are even higher. Using FreshContacts, small businesses and entrepreneurs can obtain the actionable intelligence they need about prospects, customers, and partners to help fill their sales pipeline and close more business faster.

As a tech start-up with a modest budget, Focus Development Group was looking for a low-cost way to nurture leads and build its brand. Managing Director Stephen Rosen took advantage of the FreshContacts offer and immediately began using the free access to ZoomInfo's business intelligence directory to promote his own business. Rosen and his team were able to build a database of companies that met their strategic profile and began aggressively marketing to decision makers at those target accounts. "ZoomInfo gave us a good, fast way to outline the key players we needed to reach and an accurate way to connect with them," explained Rosen.

The multi-touch email campaign generated impressive response rates, creating an upsurge in traffic and boosting sales. Rosen was able to achieve all this with two months of free access and he says the process for downloading FreshContacts couldn't have been easier.

"FreshContacts is a straightforward business proposition; the exchange of contacts was simple, intuitive and non-intrusive," said Rosen. "A lot of the smaller businesses I work with have limited resources and are not in a position to purchase the marketing tools they need to succeed. I encourage them to download FreshContacts so they can access valuable business intelligence they can use to grow their companies."

How FreshContacts Works
Using a free, downloadable plug-in, entrepreneurs can quickly and safely trade their contacts for two months of unlimited free ZoomInfo access. The FreshContacts Microsoft Outlook plug-in automatically uploads the user's business contacts in a matter of minutes.

FreshContacts observes the following practices to ensure the integrity of its data and the anonymity of its users:

  • Business Contacts Only -- FreshContacts disregards any contacts that have a consumer email address such as Gmail, Hotmail, and Yahoo.
  • Contributions are Anonymous -- The source of contact information that is used to add or improve information in ZoomInfo's database is kept anonymous.
  • Opt-Out -- All contributed contacts are scrubbed for CAN-Spam compliance. As always, everyone added to ZoomInfo's database is offered the opportunity to opt-out via email, web, or toll-free number.

"According to the latest figures from the SBA, there are over 29.6 million small businesses in the United States that employ half of US workers and are credited with creating 64 percent of net new jobs over the past 15 years," said Sam Zales, President of ZoomInfo. "Access to ZoomInfo through FreshContacts will provide many small businesses with the tools they need to drive sales, close business and market their products in challenging economic times."

About ZoomInfo

ZoomInfo™ provides just-verified, detailed profiles of businesspeople and businesses, plus the market's most powerful tools for prospecting, lead generation and recruiting. Free business contacts are available through the ZoomInfo™ Directory. The company's premium products include the award-winning ZoomInfo™ Pro, ZoomInfo Data Services and ZoomInfo Enterprise Solutions. Follow ZoomInfo on Facebook, LinkedIn, Twitter and the ZoomInfo blog. For more information, go to www.zoominfo.com or call 866-904-9666.

PR Contact:
Jani Spede Jani Spede Public Relations, LLC
jani.spede@zoominfo.com
(866) 923-9980