The Charitable Foundation partners with the Waltham-based information services provider to improve and expand its database
February 2, 2010 - Waltham, MA – ZoomInfo, the world’s most comprehensive directory of business information on people and companies, today announced that the Direct Marketing Educational Foundation (DMEF) has selected the company to expand and enhance their database of donors, educators, corporations and friends.
Established more than 40 years ago by members of the Direct Marketing Association, the DMEF’s mission it is to attract, educate and place top students to ensure the future of the direct/interactive marketing field. The charitable foundation has enlisted ZoomInfo’s help in a major initiative to find and engage a broader support base.
“It’s an honor to be selected by the nonprofit foundation representing the direct/interactive marketing industry to supply data services,” explains Sam Zales, president of ZoomInfo. “We’re thrilled to partner with DMEF to help them realize their 2010 outreach objectives in support of their world-class educational programs.”
ZoomInfo is the only business information provider that combines both patented search technology and community-contributed data to provide complete profiles on B2B professionals and the companies where they work. As the nation’s businesses continue to experience record turnover rates as a result of the recent economic downturn, savvy direct marketers are turning to ZoomInfo to update their existing records and fill in the blanks created by an increasingly dynamic business landscape.
Unlike information providers who either update their data manually or rely exclusively on user-contributed information, ZoomInfo’s data is sourced from both the business web and a growing community of active users so the company is better equipped to capture – in near real time – more of the dynamic business data that others miss.
“During 2010 a major focus for DMEF is to significantly improve our database so we reach key professionals in the direct marketing community, as well as expand our base to identify and engage leaders in the broad interactive marketing arena," said Terri L. Bartlett, DMEF president. “We want to reach business leaders in this field so they learn how we are delivering on our mission to educate and engage today's top college students in this field. With their comprehensive business directory and high match rates, we are counting on ZoomInfo to supply us with the data we need to reconnect with old contacts and tap new markets so we significantly expand our reach during the coming year."
DMEF board member Jay Schwedelson recommended ZoomInfo to provide these critical services for the foundation. As corporate vice president of Worldata, a leading interactive and direct marketing list firm, Schwedelson knew the caliber and consistency of ZoomInfo’s data firsthand.
“Over the years, we’ve had terrific feedback on the quality of ZoomInfo’s lists,” says Schwedelson. “Our B2B customers keep coming back for the reliable contacts and targeted selects, and they consistently report fewer bounces and better delivery rates. So when DMEF decided it was time to append their data, I immediately thought of ZoomInfo.”
Since the launch of ZoomInfo Lists in January of 2009, ZoomInfo’s expansion into the data services arena has seen tremendous success. The Company has signed hundreds of new customers and noted a steady uptick in demand for their quick-turnaround data append solutions.