ZoomInfo Launches "Follow the Lead" Blog to Discuss Challenges Facing B2B Sales and Marketing
Authors, Bloggers, Analysts, Industry Pundits and Thought Leaders Provide Strategies on Driving B2B Sales and Marketing Success
September 28, 2009 – Waltham, Mass.- ZoomInfo , the most comprehensive source of business information on people and companies, today announced the launch a B2B sales and marketing blog, "Follow the Lead" (http://zoominfoblogger.wordpress.com/). Following on the heels of the announcement of a Q4 B2B Sales Leadership Series, the new blog is another indication of ZoomInfo's commitment to address the increasingly complex challenges facing B2B sales and marketing teams by providing news, analysis, insight and best practices from industry thought leaders. With this announcement, ZoomInfo is also announcing its presence on Twitter Linked-in and Facebook where one can find further discussion and counsel on B2B sales and marketing issues.
Created with Matthew Schwartz, an independent journalist who has been writing about B2B marketing for more than ten years, "Follow the Lead" is a dependable source for opinions, original content and healthy debate about the rapidly changing nature of B2B sales and marketing. Throughout the work week, the blog tackles the most pressing issues for sales and marketing executives such as lead generation, closing deals, time management, email marketing, list development, sales intelligence and team productivity. The content features Q&As with authors, bloggers, analysts and industry pundits throughout the sales and marketing orbit.
Recent posts have included:
- Sales executives unite! The '215 Movement' begins its march, Nancy Nardin, founder and editor of SmartSellingTools.com
- Don't be seduced by Sales 2.0 tools, Trish Bertuzzi, president of The Bridge Group Inc
- From click to customer: uniting sales and marketing, Scott Holden, director of product marketing at Salesforce.com
- Sales intelligence goes from "what" to "how," Jim Dickie, managing director of CSO Insights
- For sellers, knowing the 'price of admission' is invaluable Jill Konrath, best-selling author of Selling to Big Companies.
- Lead Generation for the Complex Sale, Brian Carroll, author of "Lead Generation for the Complex Sale"
- List prices continue to favor buyers, but at what cost?, Jay Schwedelson, corporate VP of Worldata
- To corral sales these days, cowboys need not apply, Ron Karr, author of Lead, Sell, or Get out of the Way: The 7 Traits of Great Sellers
"As the latest CSO Insights report regarding sales performance indicates, sales pros are spending more and more of their precious time researching leads, with fewer hours working the sales funnel, "said Sam Zales, president of ZoomInfo. "The main goal of "Follow the Lead" is to share the sort of news and information that will ultimately enable sales and marketing execs to do their job better and work more efficiently."
As part of the launch of "Follow the Lead," ZoomInfo has created a six-month promotion to encourage visitors to subscribe to the blog via email. Each month, five randomly selected readers who sign up to receive updated content via email will receive a three-month free subscription to ZoomInfo's database of 45 million people and 5 million companies.
An Open Invitation for Guest Bloggers and Thought Leaders
Matthew Schwartz, a contributing writer to Crain's BtoB and BtoB's Media Business magazines, will steer the editorial coverage of "Follow the Lead". If you have an interesting piece of news and/or information that would be suitable for the blog's growing readership, please contact Matthew at firstname.lastname@example.org. Matthew is eager to speak with thought leaders who are passionate about the specific challenges facing the B2B marketing and sales community and also welcomes sales executives who would like to write a guest blog about an appropriate topic.
ZoomInfo is a B2B database software company that delivers business data to supercharge marketing campaigns and sales outreach. ZoomInfo helps their customers identify their buyer personas, reach decision makers faster, and enhance and grow their databases. For more information visit www.zoominfo.com or call 866-904-9666.
Lauren Barber ZoomInfo