Press Releases

200+ B2B Companies Now Use ZoomInfo with Salesforce CRM to Power Sales and Marketing Teams

Lavante and SalesQuest generate millions of dollars in business using ZoomInfo leads with Salesforce CRM

October 14, 2009 – Waltham, MA- ZoomInfo™, the most comprehensive source of business information on people and companies, today announced that the integration of ZoomInfo and Salesforce CRM has enabled over 200 sales and marketing teams to find, qualify and close millions of dollars of business in 2009. Receiving a 4.8 out of 5 rating from customers on the Salesforce.com AppExchange, ZoomInfo has become a top choice for B2B companies looking to combine prospect intelligence with an industry-leading CRM application from Salesforce.com, the enterprise cloud computing company.

Used by everyone from Fortune 1000 to SMB companies targeting technology, finance, healthcare, manufacturing, pharmaceutical and biotech buyers, ZoomInfo's integration with Salesforce CRM enables B2B sales and marketing organizations to effortlessly generate prospect lists and drive leads. Leveraging ZoomInfo, deep profiles on more than 45 million people and 5 million companies are accessible in the Salesforce CRM, including data on everyone from mid-level managers to C-level executives. This provides sales representatives with access to in-depth insights on prospects - their career history, educational background, board memberships/affiliations and where they've been mentioned on the web – helping them to build rapport quickly and close more business.

Lavante, the leading provider of on-demand profit recovery and vendor information solutions for Fortune 1000 companies is one example of a company targeting hard-to-reach financial and accounts payable executives. Lavante produces a powerful technology that delivers significant productivity gains and recovery results. The marketing and sales of this game-changing solution to fiscally conservative financial executives can be a complex challenge.

"Getting Fortune 1000 financial executives to recognize that they have the potential to recover millions of dollars through a new on-demand technology that automates what traditionally has been a labor-intensive auditing process is not easy," said Tom Flynn, Vice President of Marketing for Lavante. "ZoomInfo and Salesforce CRM have enabled our marketing and sales team to find entry points in a conservative industry and then build relationships through detailed personal profiles on key decision makers."

SalesQuest, one of the fastest growing sales intelligence companies, helps enterprise software and IT services companies eliminate research time, accelerate sales cycles and drive revenue through deep dive sales intelligence reports called CRUSH Reports. Having used ZoomInfo and Salesforce CRM for over seven years, SalesQuest leverages the combined capabilities of both products for both outbound marketing and intelligence gathering on live leads.

"The combination of ZoomInfo and Salesforce CRM allows SalesQuest to conduct targeted marketing campaigns, track the interest that is generated and then identify and qualify live leads," said Ryan Murray, vice president of Sales of SalesQuest. "Leveraging Zoominfo from within Salesforce CRM, our sales and marketing teams have been able to increase the success rate of our efforts and focus on growing lasting relationships with customers and prospects."

ZoomInfo SF is available on the Salesforce.com AppExchange. For more information, please visit - ZoomInfo Salesforce Integration

About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 110,000 custom applications used by Salesforce.com's 63,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the Force.com AppExchange marketplace at http://www.salesforce.com/appexchange/.

About ZoomInfo

ZoomInfo™ provides just-verified, detailed profiles of businesspeople and businesses, plus the market's most powerful tools for prospecting, lead generation and recruiting. Free business contacts are available through the ZoomInfo™ Directory. The company's premium products include the award-winning ZoomInfo™ Pro, ZoomInfo Data Services and ZoomInfo Enterprise Solutions. Follow ZoomInfo on Facebook, LinkedIn, Twitter and the ZoomInfo blog. For more information, go to www.zoominfo.com or call 866-904-9666.

PR Contact:
Jani Spede Jani Spede Public Relations, LLC
jani.spede@zoominfo.com
(866) 923-9980