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DMNews and ZoomInfo to Discuss Strategies for Enhancing B-to-B Lead Generation Success

Media Alert: DMNews and ZoomInfo to Discuss Strategies for Enhancing B-to-B Lead Generation Success:
Experts provide recommendations on how to identify targets, increase sales force efficiency and make more meaningful sales calls.

June 9, 2009 – Waltham, Mass.- ZoomInfo and DMNews today announced a free webinar on Wednesday, June 10 on enhancing B-to-B lead generation sucess. Today's marketers are being asked to do more with less. B-to-B marketers and sales people face the constant daunting challenge of getting their messages in front of the right person inside an organization.

This webinar will provide B-to-B marketers and sales people of any industry with strategies on how to make the most of your lead generation programs and increase campaign effectiveness by identifying the right leads and working with sales for a more-meaningful, cohesive follow-up.

Date: Wednesday, June 10
Time: 1:00 p.m. ET/10:00 a.m. PT
Featured Speaker: Chip Terry, VP and GM of Enterprise Solutions, ZoomInfo
Moderator: Cara Wood, editor-in-chief, DMNews

About ZoomInfo

ZoomInfo is a B2B database software company that delivers business data to supercharge marketing campaigns and sales outreach. ZoomInfo helps their customers identify their buyer personas, reach decision makers faster, and enhance and grow their databases. For more information visit or call 866-904-9666.

PR Contact:
Lauren Barber ZoomInfo
(781) 693-7515

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