Media Alert: DMNews and ZoomInfo to Discuss Strategies for Enhancing B-to-B Lead Generation Success:
Experts provide recommendations on how to identify targets, increase sales force efficiency and make more meaningful sales calls.
June 9, 2009 – Waltham, Mass.- ZoomInfo and DMNews today announced a free webinar on Wednesday, June 10 on enhancing B-to-B lead generation sucess. Today's marketers are being asked to do more with less. B-to-B marketers and sales people face the constant daunting challenge of getting their messages in front of the right person inside an organization.
This webinar will provide B-to-B marketers and sales people of any industry with strategies on how to make the most of your lead generation programs and increase campaign effectiveness by identifying the right leads and working with sales for a more-meaningful, cohesive follow-up.
Date: Wednesday, June 10
Time: 1:00 p.m. ET/10:00 a.m. PT
Featured Speaker: Chip Terry, VP and GM of Enterprise Solutions, ZoomInfo
Moderator: Cara Wood, editor-in-chief, DMNews
ZoomInfo is re-defining how businesspeople connect with opportunities that drive business growth. Founded in 2000, ZoomInfo is the only business information provider with continuously updated, multi-sourced, highly relevant business information and unrivalled tools to quickly pinpoint contacts and accelerate success. Built on proprietary and patented Web crawling and community-contributed content — with intelligent matching and profile-creating technologies — the ZoomInfo™ Database currently spans 5 million businesses and 50 million employees. It is at the heart of all ZoomInfo applications including: ZoomInfo™ Directory, its popular free website where businesspeople manage their own profiles and search for companies and employees; ZoomInfo™ Pro, the company's flagship software-as-a-service offering, providing the most advanced searching capabilities on the market; and ZoomInfo™ Enterprise Solutions, which include customized data and integration with customer software applications.
ZoomInfo serves millions of businesspeople from start-ups to blue-chip companies (including leading brands such as Amazon, Microsoft, Time Warner, Wal-Mart, Yahoo! and the top U.S. recruiting firms), For more information, go to www.zoominfo.com or call (866) 904-9666. Follow ZoomInfo on Facebook, LinkedIn, Twitter and the "Follow the Lead" blog (followthelead.zoominfo.com).
For Additional Information Contact:
Jani Spede Public Relations, LLC