Tech Industry Turns to ZoomInfo for Unmatched Intelligence on IT Decision Makers
Over 350 Technology Companies Including CXO Media and OAO Technology Solutions, Inc. Have Adopted ZoomInfo to Create Marketing Campaigns and Expand Sales Leads
Marketwire - May 4, 2009 Waltham, Mass.- ZoomInfo, the most comprehensive source of business information on people and companies, today announced that over 350 technology companies have adopted ZoomInfo in the last year to increase the efficiency and effectiveness of their marketing and sales effort. Companies such as CXO Media, OAO Technology Solutions, Yahoo!, Microsoft, Oracle, and 20% of the Fortune 500, rely on ZoomInfo's broad, deep and fresh intelligence on people and companies.
ZoomInfo's increasing value to business-to-business technology companies is a direct result of the company's unmatched coverage and fresh profiles on over 500,000 IT decision makers including CTOs, CIOs and CSOs. Integrated with Salesforce.com, SugarCRM and Microsoft Dynamics, ZoomInfo's patented technology updates or adds over 70,000 people records on average a night. Having recently announced a new SMB intelligence offering that includes 2.5M companies with 500 or less employees, these numbers are growing daily.
Regardless of whether a company is selling software, IT services, storage, telecommunications equipment or wireless devices, ZoomInfo has the insight on people and companies needed to power a successful go-to-market strategy. As an example, CXO Media / Network World Inc. and OAO Technology Solutions use this information to empower their sales and marketing teams to identify leads and respond in fast changing markets.
CXO Media / Network World Inc.
CXO Media / Network World Inc., a division of International Data Group is the publisher of "CIO" and "CSO" magazines as well as the host of the CIO 100 event. In June of 2008 CXO Media launched CIO Perspectives Forums, a series of regionally focused one-day executive events for senior IT leaders at mid- to large-sized organizations. With the economy quickly worsening, CXO Media's sales team was challenged to establish relationships with a brand new class of customer and find sponsors for eight regionally based technology events.
Utilizing ZoomInfo, CXO Media's sales team was able identify new field marketing prospects in each region and launch a number of targeted email marketing campaigns offering sponsorship opportunities. Leveraging ZoomInfo's integration with SalesForce.com, the CXO Media was able to further qualify the interest of its prospects by determining the number of times each email was opened. Due to the hard work and diligence of John Fondnazio and his colleagues, CIO Perspectives Forums sponsorships were all but sold out within the first quarter of the sales cycle.
"With budgets and buying patterns shifting daily, sales teams must have the tools they need to be nimble and shift focus in a moment's notice," said John Fondnazio, National Sales Manager, CIO Executive Programs. "ZoomInfo has provided CXO Media with a powerful tool that enables our sales team to identify and qualify hundreds of new customers while also providing the deep contact information needed to begin an intelligent dialogue on each and every sales call."
OAO Technology Solutions, Inc.
OAO Technology (OAOT), a global leader in managed Information Technology (IT) solutions, deployed ZoomInfo across its sales team. Originally a division of the former OAO Corporation founded in 1973, OAO Technology Solutions, Inc. spun off in 1996 to focus exclusively on providing IT services and solutions for Fortune 500 corporations, government agencies and global outsourcing firms.
With decades of experience in operating within complex, global, enterprise IT environments, OAOT was well positioned to answer the IT outsourcing needs for this market. However, the sales team needed to further expand its relationships with mid-market executives in order to achieve growth goals. Utilizing ZoomInfo's database, the company was able to identify IT executives who were seeking Application Outsourcing, Data Center and Infrastructure Management and Staffing Solutions.
"The intelligence ZoomInfo provides our sales team about business executives is the key to fostering new relationships while building our sales pipeline," said Kevin Lloyd, OAOT Vice President of Sales and Marketing. "With ZoomInfo, OAOT has been able to streamline our lead generation process and reduce costs by spending less time researching and more time selling."
ZoomInfo is a B2B database software company that delivers business data to supercharge marketing campaigns and sales outreach. ZoomInfo helps their customers identify their buyer personas, reach decision makers faster, and enhance and grow their databases. For more information visit www.zoominfo.com or call 866-904-9666.
Lauren Barber ZoomInfo