ZoomInfo Enables SMB Marketing, Sales and Recruiting with Unmatched Intelligence
B-to-B Marketers, Sales People and Recruiters Provided with Dynamic Information on Company Size, Number of Employees
March 3, 2009 – Waltham, Mass.– Answering the demand for intelligence beyond the Fortune 1000, ZoomInfo™, the most comprehensive source of business information on people and companies, today announced enhancements to SMB and midmarket company data that provides additional breadth of coverage and depth of insight—including descriptions, revenues, number of employees, locations and other information on public, private and non-commercial entities alike.
Using ZoomInfo's enhanced company data, marketers, salespeople and recruiters are provided with complete profiles on over 2.4 million SMBs with a web presence and the millions people who own and work at them. New and existing customers of ZoomInfo PowerSell, ZoomInfo Lists and ZoomInfo PowerSearch will have immediate access to this enhanced data on Fortune 1000 companies and SMBs.
Because of the current economic downturn, SMBs are more important than ever before. According to the Small Business Administration (SBA), small firms provide 50.4 percent of all private sector jobs, and they generate more than half of U.S. private non-farm gross domestic product. Since the mid-1990s, small businesses have created 60 to 80 percent of the net new jobs.
Using ZoomInfo, marketers, sales executives and recruiters can develop targeted campaigns based on the size and/or revenue, location or industry of companies they need to reach. Messages and promotions can be tailored to address the specific needs of small, medium and large enterprises.
"Until now, companies who sell and market their products to small and medium businesses have struggled to find companies and the people that work there, " said Chip Terry, VP and GM of Enterprise Products. "The unique benefit of ZoomInfo's technology and approach to gathering information is that in addition to Fortune 1000 companies, ZoomInfo can provide extensive detail on an unprecedented number of both small and medium-sized companies as well."
In the past, because of the limitations of technology, finding information about these companies, their employees and practices has been extremely difficult. Companies that sell and market to small and medium businesses have had to rely on word of mouth marketing, blind cold calls and partnership relationships to target this class of business. ZoomInfo's technology based approach to gathering information is uniquely suited to find information on any company with a Web presence.
"As large enterprises continue to tighten their belts, our sales and marketing operation has shifted its focus to driving smaller but more numerous business opportunities with executives in small and medium sized businesses," said Tim Clark of Tom James Company, the world's largest custom-made clothier. "Using the information provided by ZoomInfo PowerSell we have been able to expand our pipeline and service a greater market base by effectively being able to refocus on this often untapped area of the market."
ZoomInfo is a B2B database software company that delivers business data to supercharge marketing campaigns and sales outreach. ZoomInfo helps their customers identify their buyer personas, reach decision makers faster, and enhance and grow their databases. For more information visit www.zoominfo.com or call 866-904-9666.
Lauren Barber ZoomInfo