ZoomInfo Lists Reinvents Direct Marketing List Creation and ROI
New Tools for marketing and sales professionals soften the impact of the downturn by accelerating prospecting and sales cycles with more affordable micro targeting.
November 24, 2008 - Waltham, Mass.– ZoomInfo™, the most comprehensive source of business information on people and companies, today launched ZoomInfo Lists, a powerful direct marketing tool that provides email, phone and print direct marketers with the ability to create targeted marketing campaigns from a CAN-SPAM compliant database of 45M people and 5 million companies - updated daily.
As email marketing response rates continue to fall, media becomes more fragmented and sales cycles are extended, marketers and sales professionals need to find new tools to increase the impact and efficiency of their campaigns.
Leveraging the combined success of ZoomInfo's semantic search engine and artificial intelligence algorithms, ZoomInfo Lists challenges convention by offering direct marketers an alternative to traditional email and direct marketing campaign list creation, which typically entail one-time use and blind distributions where companies must pay extra for customized targeting, selects and list segmentation.
Key features of ZoomInfo Lists include:
- Unlimited Usage - Marketers can email targets as many times as they want over the course of one year, allowing them to nurture prospects over time rather than depending on a single blast to communicate key messages. With ZoomInfo Lists, marketers can execute a coordinated series of campaigns to targeted audiences.
- Highly-Targeted Segmentation - ZoomInfo Lists feature over 24 categories of information and as many selects as needed without additional charges, allowing marketers to craft focused campaigns to very specific audiences without incurring additional costs.
- Fresh and Reliable Contact Data - Unlike traditional lists, ZoomInfo's database is constantly being updated - with more than 2 million records added or updated on a daily basis.
- In-depth Profiles - ZoomInfo also provides access to in-depth profiles delivering deep insight into prospects including their career history, educational background and insight into extracurricular business activities and interests, such as board memberships and trade organizations. This allows sales and marketing professionals to leverage a single solution provider for both broad marketing and one-on-one sales follow-up.
"In today's challenging times, more than ever before, sales executives and marketers need to be targeted, informed and relevant in how they approach potential new customers," said Chip Terry, VP and GM of Enterprise Products. "ZoomInfo delivers tools for aligning the needs of marketing and sales teams - enabling ultra-targeted list creation and access to rapport-building information to help sales teams quickly qualify and close business."
ZoomInfo Lists has been beta-tested over the course of the last two months in over 30 different organizations and has successfully driven new business from targeted email marketing campaigns in the financial services, technology and marketing sectors.
"Rather than risk investing money into lists that may be outdated or inaccurate, our marketing department began building prospect lists using ZoomInfo," says Matthew Gonnering, Vice President of Sales and Marketing at Widen Enterprises, Inc. "By leveraging the ZoomInfo Lists and our CRM workflow, it's easy to find key contacts and build lists of prospects. Using those contacts, our sales team has closed so much business that ZoomInfo has already paid for itself several times over."
With this announcement and ZoomInfo's integration with Salesforce.com which came in early 2008, ZoomInfo now offers a complete portfolio of services and tools for every stage of the new business acquisition process: ZoomInfo Lists for direct marketing and ZoomInfo PowerSell for intelligent sales prospecting and qualification. Leveraging ZoomInfo Lists and PowerSell together can have a powerful impact on expanding potential prospects, shortening sales cycles and improving the efficiency and effectiveness of your marketing and sales efforts.
"The need for synergy in the sales and marketing relationship has never been greater," said Tony Jaros, Vice President of Research for b-to-b sales and marketing research and advisory firm SiriusDecisions. "Focusing on five key activities will help companies get past today's hype and maintain focus on systematic, predictable revenue growth: complete a benchmark, enable sales, focus on process, maximize vendor investment and explore cost-effective tactics."
ZoomInfo Lists CAN-SPAM Compliance
ZoomInfo is fully compliant with CAN-SPAM regulations. ZoomInfo's database is created using publicly-available information and gives users the ability to opt-out. ZoomInfo will only license its data to companies who agree to maintain CAN-SPAM compliance. Emails sent via ZoomInfo Lists must include a visible opt-out link, a valid return email address, a physical mailing address, a non-misleading subject line and must be sent from a person.
Pricing and Availability
ZoomInfo Lists is available immediately and is priced according to the quantity of targets. Introductory rates for lists range from $600 CPM for minimum orders of 5,000 prospects to $350 CPM for lists of 100,000 prospects or more. ZoomInfo PowerSell customers receive a discounted rate for ZoomInfo Lists. Additional details on ZoomInfo Lists pricing can be found by calling 1.866.904.9666.
ZoomInfo is a B2B database software company that delivers business data to supercharge marketing campaigns and sales outreach. ZoomInfo helps their customers identify their buyer personas, reach decision makers faster, and enhance and grow their databases. For more information visit www.zoominfo.com or call 866-904-9666.
Lauren Barber ZoomInfo