ZoomInfo's Bryan Burdick Joins Google and Yahoo! to Discuss the Future of Online Advertising
Business Information Search Engine Also Will Participate at Red Herring CMO and DEMO 2007 Conferences
February 1, 2007 – Waltham, Mass. – At this week's AlwaysOn Media conference in New York City, ZoomInfo's™ Chief Operating Officer Bryan Burdick joined executives from Google and Yahoo! to discuss the future of online advertising. The AlwaysOn Media is an industry insider event featuring high-level debates about which forces are disrupting and creating new opportunities for marketing executives. The moderated discussion debated the future of search keyword advertising, with Burdick providing insights specifically on how B2B search advertising is evolving.
AlwaysOn Media also showcases 50 "top innovator demos" from executives who the event organizers believe "are revolutionizing the way media is being created, distributed, and consumed." Burdick represented ZoomInfo in the CEO Showcase on "Next Generation Search."
As ZoomInfo's chief operating officer, Burdick is responsible for sales, marketing, product and business development. Under his leadership and direction, the company achieved record growth and profitability in 2006, exceeding $12 million in sales. He was instrumental in launching a new line of business focused on advertising sales, as well as the beta site, http://www.thezoomlist.com, to begin experimenting with contextual search and advertising.
Before joining ZoomInfo, Burdick served as chief marketing officer for the Monster Worldwide TMP AdComms Division, where he was responsible for all product and marketing functions, as well as the division's strategic business operations. He also previously served as senior vice president of global portal services with Terra Lycos, Inc., where he managed the five core international business units including Search and eCommerce.
In early-February Russell Glass, ZoomInfo's vice president of product and marketing, will join fellow marketing executives at the Red Herring CMO 2007 conference. The conference's theme is "CMOs: Catalysts for Growth." Glass is scheduled to participate on the panel "Search Marketing 2.0" to discuss the role search should play when companies develop marketing strategies.
During Glass' tenure running ZoomInfo's marketing organization, he has cut costs 10% while tripling the company's yearly marketing-driven revenue and quadrupling leads distributed to the sales teams. Glass' product management leadership includes driving the strategy and design of ZoomInfo's business information search engine. His teams have launched five new products in two years, increasing ZoomInfo's traffic 600% and search engine revenues over 400%.
ZoomInfo has also been selected to unveil a groundbreaking technology at the DEMO 2007 conference, a pinnacle event with the unparalleled reputation of identifying the best-of-the-best and the real trends-in-the-making. For details on the company's news from the DEMO conference, please visit http://www.zoominfo.com/about/press_release_article.aspx?articleid=01_30_07.
ZoomInfo is a B2B database software company that delivers business data to supercharge marketing campaigns and sales outreach. ZoomInfo helps their customers identify their buyer personas, reach decision makers faster, and enhance and grow their databases. For more information visit www.zoominfo.com or call 866-904-9666.
Lauren Barber ZoomInfo