Business Demographic and Behavioral Targeting Allows Marketers to Reach Business Users Online
November 5, 2007 – New York City – At the ad:tech New York '07 conference, business information search engine ZoomInfo™ announced plans to launch the industry's first bizographic advertising platform - a website traffic analysis and advertising targeting platform based on people's 'business demographics'. Bizographic targeting will initially be available to advertisers on www.zoominfo.com. ZoomInfo plans to launch an end-to-end suite of products for marketers to leverage bizographic advertising across a larger network of websites in 2008.
ZoomInfo is a business information search engine that currently has comprehensive profiles on 3.5 million companies across thousands of industries, and almost 40 million professionals. Based on that deep understanding of business information, ZoomInfo has developed a proprietary mechanism for tracking and associating bizographic information - industry, company, title, functional area, education, sex, location, etc. - on business people in a non-personally identifiable way.
Bizographic advertising provides highly-targeted demographic and behavioral advertising. As a result, ZoomInfo empowers marketers to target their online advertising based on the audience of a site instead of the content. For example, if a company wants to reach technology decision makers for an IT product offering or high-income individuals for a platinum credit card offer, it could use ZoomInfo's bizographic advertising to target directors of IT or CEOs respectively.
"ZoomInfo began experimenting with advertising on our website about a year ago," said Russell Glass, ZoomInfo's GM and SVP of search. "We're already delivering about 100 million impressions each month and have grown our advertising revenues by 370 percent. By working with advertisers, we learned that targeting users based on their bizographics helps to increase click-through rates and reach a more valuable audience. As we roll out the ZoomInfo bizographics advertising platform, we are confident marketers will see an immediate ROI."
Each month, over five million unique visitors conduct more than 14 million searches for information on companies, industries and business people, delivering advertisers a focused audience of business professionals. To view the ZoomInfo rate card and for more information about advertising on www.zoominfo.com, please visit: http://www.zoominfo.com/advertising.