Business Demographic and Behavioral Targeting Allows Marketers to Reach Business Users Online
November 5, 2007 – New York City – At the ad:tech New York '07 conference, business information search engine ZoomInfo™ announced plans to launch the industry's first bizographic advertising platform - a website traffic analysis and advertising targeting platform based on people's 'business demographics'. Bizographic targeting will initially be available to advertisers on www.zoominfo.com. ZoomInfo plans to launch an end-to-end suite of products for marketers to leverage bizographic advertising across a larger network of websites in 2008.
Executives from ZoomInfo Advocate Comprehensive Business Search for Innovation and Competition
Waltham, Mass. – September 26, 2007 – Executives from ZoomInfo™, a business information search engine, are participating in several speaking engagements, panels and keynotes during the fall. ZoomInfo executives will share their expert knowledge on increasing sales effectiveness with business information search, approaching recruiting as a competitive advantage, and semantic search technologies.
Business Information Search Engine Also Unveils Comprehensive Integration with Salesforce
September 17, 2007 – San Francisco – At the salesforce.com Dreamforce '07 conference, business information search engine ZoomInfo™ announced ZoomInfo PowerSell, a new product designed to meet the prospecting and lead generation needs of sales and marketing teams. ZoomInfo PowerSell provides salespeople with fast and easy access to sales intelligence on 37 million business people and 3.5 million companies. Because it uses the Web as a source, ZoomInfo provides broader and deeper coverage of the business world. ZoomInfo PowerSell further differentiates itself with nightly updates to the data – delivering the freshest information available.
Marks First Step Toward Integration of Business Information Search Engine and Business Networking Platform
September 7, 2007 – Waltham, Mass. – Business information search engine ZoomInfo™ and XING AG, the operator of XING – one of the foremost networks for business professionals – today announced the ability for users to co-register with both sites and manage their digital identity. Now professionals can manage their online identity while creating a XING profile to network with other professionals. Following the strategic partnership announced in June 2007, this release represents the first step toward the comprehensive integration between ZoomInfo and XING, expected later this year.
Open API Provides Access to Extensive People and Company Information
September 6, 2007 – Waltham, Mass. – ZoomInfo™ has launched a dedicated developer zone to provide several tools for developers to create applications leveraging ZoomInfo's semantic search capabilities and people and company information. The developer zone, http://developer.zoominfo.com, features ZoomInfo's public API, full documentation, a support forum and blog, and is a showcase for newly created ZoomInfo API applications. Companies including Amazon A9, Compete and Xing are already working with the beta version of the API.