ZoomInfo Puts New Spin on Traditional Job Boards With Launch of Passive Candidate Marketing Platform
JobCast delivers qualified and interested potential candidates directly to recruiters' inboxes; expands internal referrral networks to 29 million business people
Mar. 15, 2006 - Waltham, Mass. and San Diego, CA - Zoom Information, Inc., the search engine for discovering people, companies and relationships, has accelerated and simplified the process of targeting, communicating with and qualifying potential candidates. ZoomInfo's flagship product PowerSearch can now be purchased with JobCast (www.zoominfo.com/jobcast), an integrated email and campaign management platform. Unlike traditional job boards that often deliver heaps of unqualified resumes, JobCast automates the candidate targeting process by giving recruiters the power to select exact matches from over 29 million business professionals and allowing potential candidates to self-select and pre-qualify themselves for specific positions. JobCast additionally has an automated referral mechanism to help recruiters tap into external referral networks and fill pipelines for future openings.
JobCast allows ZoomInfo PowerSearch users to search on any combination of 20 criteria for likely job candidates, review the work and education summaries of the business people who match the qualifications, and then select the best fits and conduct a targeted and tracked email marketing campaign from within PowerSearch.
"ZoomInfo PowerSearch has become indispensable, primarily as a research tool," said Russ Glass, vice president of products and marketing at ZoomInfo. "Our customers have been asking us to help them reach out and qualify the people they find using PowerSearch, and now with these capabilities, JobCast turns ZoomInfo into the world's biggest, constantly refreshed referral network."
Beta users have conducted more than 1,000 email campaigns to over fifty thousand potential candidates, and enjoyed strong results. "I'm delighted with JobCast," reports Jan Nickerson, a PowerSearch client and search consultant at www.FindGreatPeople.com, "It saves scads of hours identifying who I want to speak with and who I don't. In my searching for great candidates, I can rapidly move from 'where do I start?' to 'who do I target?' to making warm calls responding to interested prospects to productive interviews for which I'm uncannily informed."
JobCast's campaign management dashboard allows users to monitor and manage emails sent, opens, bounce backs, referrals to other potential candidates and direct responses. Results can be easily exported to ATS or other management systems.
Glass adds, "ZoomInfo's JobCast does the qualification work for recruiters, allowing them to access the backgrounds of over 20% of the US workforce, and then target individuals with opportunities. It's the first direct marketing platform designed specifically for recruiters."
ZoomInfo is a B2B database software company that delivers business data to supercharge marketing campaigns and sales outreach. ZoomInfo helps their customers identify their buyer personas, reach decision makers faster, and enhance and grow their databases. For more information visit www.zoominfo.com or call 866-904-9666.
Lauren Barber ZoomInfo