ZoomInfo the Top Networking Tool in Guerrilla Marketing for Job Hunters
New career advancement how-to vaunts summarization search engine as indispensable tool for moving up the ladder
Oct 20, 2005 - Waltham, Mass. - Zoom Information, Inc., (www.zoominfo.com) the search engine that extracts and summarizes people and company information from the Web, is featured in a newly released job search book as an indispensable research and networking tool. Guerrilla Marketing for Job Hunters, 400 Unconventional tips, tricks and tactics to Land Your Dream Job [Wiley 2005], is a guide to finding and landing your ideal job. Written by Jay Conrad Levinson and David Perry, Guerrilla Marketing for Job Hunters provides anecdotes and resources for job hunters.
Guerrilla Marketing approaches job search in an unconventional, more proactive way, using "guerrilla" tactics. The book arms job hunters with a state-of-the-moment job-hunting approach by providing them with strategies from headhunters and recruiters. Guerrilla Marketing also provides job hunters with methods of uncovering opportunities in the "hidden job market" by using the ZoomInfo search tool.
ZoomInfo's search technology allows job hunters to locate people by job title, company, or location, among other criteria. Its summarization search technology provides users with complete Web summaries as a result of any search query, putting all the information needed for a successful conversation in one place.
" When it comes to Guerrilla Networking, ZoomInfo is the top player," said Guerrilla Marketing coauthor, David Perry. "ZoomInfo has the largest database of professionals in America, making it the best place to find networking fodder."
ZoomInfo also allows users to create and update their Web summaries, giving them complete control over the information that is published about them on the Web. This gives job hunters an opportunity to ensure the information about them on the Web is up-to-date and accurate, while creating a place for them to be found by prospective employers
"Another facet of the job hunt is making sure you are available for prospective employers to find you. It's no longer just important to know the right people, but to make sure that you can be found by people you don't know, who may want to hire you," said Perry. "Managing your online persona by updating your Web summary on a site like ZoomInfo is one of the steps all job hunters should be taking."
ZoomInfo is a B2B database software company that delivers business data to supercharge marketing campaigns and sales outreach. ZoomInfo helps their customers identify their buyer personas, reach decision makers faster, and enhance and grow their databases. For more information visit www.zoominfo.com or call 866-904-9666.
Lauren Barber ZoomInfo