Marketing Veteran to Guide Search Company Expansion into New Markets
Apr. 5, 2005 - CAMBRIDGE, Mass. - Zoom Information Inc. (formerly Eliyon Technologies Corporation), the search engine that extracts and summarizes people information, today announced that Meira Primes has joined the company as vice president of marketing. Primes is responsible for the overall marketing, brand and communications strategy and implementation for Zoom Information.
"Meira's successful track record growing companies from a strong promise to commercial success make her a great fit as Zoom Information expands from an established player in the B2B people-search market into a brand that provides a valuable service for every consumer who uses the Internet at work," said Gary Halliwell, president of Zoom Information. "Meira joined our team just before our launch of the ZoomInfo brand and provided valuable insight and actionable counsel through the launch."
"In two years of enterprise sales, ZoomInfo has successfully established a leading position in this rapidly growing market as the Web's most comprehensive source of information about people," said Meira Primes, vice president of marketing at Zoom Information Inc. "I look forward to working with the ZoomInfo team as we take the company to the next level. In the coming quarters we'll expand into several new areas and execute a diverse range of marketing campaigns to build the brand in both the consumer and business audiences."
Prior to Zoom Information, Primes led the global marketing group at Demantra, a leading enterprise planning solutions provider, where Primes reinvigorated brand, customer acquisition and repositioned the company for growth. Before joining Demantra, Primes was vice president of emerging business at Weber Shandwick Worldwide, where she provided marketing and public relations counsel to market makers including, PlanetAll, Dealtime.com (now www.shopping.com), and market leaders such as JD Edwards, Computer Associates and Fleet. Primes also held strategic marketing positions with CenterLine Software (now Compuware), Information Builders, Cheyenne Software (now Computer Associates) and Cheyenne Communications.
About ZoomInfoZoomInfo™ provides just-verified, detailed profiles of businesspeople and businesses, plus the market's most powerful tools for prospecting, lead generation and recruiting. Free business contacts are available through the ZoomInfo™ Directory. The company's premium products include the award-winning ZoomInfo™ Pro, ZoomInfo Data Services and ZoomInfo Enterprise Solutions. Follow ZoomInfo on Facebook, LinkedIn, Twitter and the ZoomInfo blog. For more information, go to www.zoominfo.com or call 866-904-9666.
Jani Spede Jani Spede Public Relations, LLC