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4 Keys to Implementing Effective Account Based Marketing

September 8, 2016 - Chief Marketer

here’s no question that account based marketing (ABM) is beginning to make a difference for many B2B organizations.

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How to Make B2B Data an ROI Catalyst

July 22, 2016 - Sales and Marketing Management

More than ever, marketing departments are feeling pressure from CEOs and sales vice presidents to prove the return on considerable marketing investments.

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How Great Tech Support, Even for a Product That’s Not Yours, Can Win Customers

July 21, 2016 - Yahoo Business

Back in the late 1990s, the tech support team at Yonatan Stern’s former company CardScan was swamped. It was the days before USBs.

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This CEO Developed a Cadence to Profiting with Tech Startups

July 20, 2016 - Yahoo Business

You don’t need to spend more than a few minutes speaking with Yonatan Stern to know that he’s not your usual tech company leader.

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3 Mistakes That Kill Any Data-Driven Marketing Strategy

June 13, 2016 - MarTech Advisor

For enterprise organizations, tapping into the power of data to maximize marketing performance has become so pervasive that data itself now lives at the crossroads of all activity.

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