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December 5, 2016 - The ABM Report

Account-based marketing (ABM) just had its hype year. But as Forrester Research explains, companies need to be prudent in how they budget and forecast for ABM.

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November 21, 2016 - Hightower

One of the key parts of being a modern broker is staying up to date with latest technology tools. They can supercharge your business, and you never know when technology might end up being the difference between winning or losing a deal.

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October 4, 2016 - Spiro

Let’s face it, sending an email is easy. It’s a passive way to quickly connect with your prospects. And thanks to the internet, finding someone’s email these days is also pretty damn easy.

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September 14, 2016 - FierceCMO

Based on company investments and countless pleas from thought leaders in the B2B space, you might assume data-driven marketing is the secret to helping organizations accelerate growth.

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September 14, 2016 - Chief Marketer

Nearly three-quarters of B2B marketers (71%) are dedicating resources to account based marketing. But it’s important to remember that one size doesn’t fit all in ABM, noted Bob Peterson, senior research director, SiriusDecisions.

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