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An Overview of Data-Driven Marketing in 2016

April 16, 2016 - Business 2 Community

Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study released by Forbes Insights in association with Turn. The right data forms the foundation for strategies such as lead generation, customer acquisition and retention, up-sell and cross-sell, customer experiences, and more.


5 Ways to do Research Before Your Interview

April 12, 2016 - The Economic Times

In today's day and age, showing up for an interview without a fair idea of the potential employer is inexcusable. Beginning with the websites of the companies, there are several ways to garner this essential information. Varuni Khosla finds out five ways to do your research before you meet a company representative.


How Big Data is Empowering Demand Generation

MARCH 25, 2016 - G2Crowd

With today’s tools, everyone from PR gurus to call center employees can tap into the power of their data. One of the 7 Analytics Tools Every Department can benefit from is sales intelligence software and its predictive analytics; ZoomInfo explains more.


Marketers Toolbox: ZoomInfo

MARCH 11, 2016 - AgencySparks

AgencySparks uses several fantastic tools to build lists, one of which is ZoomInfo. While this can be used as more of an integrative sales tool, we predominantly use it as a search engine to find accurate contact information for new business prospects.


Seven Ways to Increase Your Webinar Registrations

MARCH 08, 2016 - MarketingProfs

Webinars are a great tactic for generating leads, branding, and positioning your company as an industry expert.

With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue.