news & press

The latest and greatest news about ZoomInfo.
Jay Acunzo on How to be an Exceptional Marketer
July 31, 2017 15:11 - Marketo

Do something different, they say. Be bold. Stand out from the pack! The list of clichéd instructions on how to improve just about anything according to them is, well, endless. So, when all the “expert” advice becomes white noise, we might as well render it meaningless. If we’re all following the same guidance, aren’t we all a bunch of followers?

READ MORE

Cold Calling: What’s Not to Love?
July 31, 2017 15:11 - Sales Initiative

I was at a sales leader networking event tonight. During happy hour everyone was shocked when I said that I love cold calling. Their shock surprised me. I know it’s not a popular activity, but I thought some of these people would at least have some fond memories of cold calling. All I got was strange looks - you’d think I was talking about the plague.

READ MORE

The Handshake That Can Rock the World: Sales and Marketing Unite
July 27, 2017 15:11 - Sales and Marketing Management

The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. As sales and marketing pros, can we put our individual needs aside to see the bigger picture and end the rift?

READ MORE

5 Best-Kept Secrets for Growing Your Small Business
March 16, 2017 - Inc.

If starting a business is like running the one-hundred yard dash, then scaling a business - even a small business - is like being asked to run a cross-country race in the pouring rain with a torn hamstring: You're not sure you'll even be able to finish, but you run anyway, open and willing to face the unknown hills, dips, and flooded areas along the way.

READ MORE